IG Insights
Research-backed insights from operators building scalable growth systems across strategy, AI, marketing, and operations.
The CMO and VP Marketing read on Claude Fable 5. Long-context customer history, agentic campaign loops, the cost reset, and the three moves to make this week.
Read ArticleWhat AEO is and how to get cited by ChatGPT, Perplexity, and Google AI. A six-step playbook to rank and get cited, backed by the data.
Six weeks watching ChatGPT recommend a competitor every time, then the five-move playbook that flipped citation share. The new metric and how to measure it.
Most marketing consultancies can't afford to use their own product. Why IG runs Customer Zero on every offering, the four portfolio proofs, and the checklist to copy.
Seven monetization layers, the two-step ratchet structure, and the patient-capital model that beats traditional venture math for network-economics AI startups.
A complete 2026 website audit checklist for any platform. Catch the silent breaks that cost you traffic, conversions, and AI search citations.
A fractional CMO scales growth when marketing leadership is the bottleneck and the plan can actually be executed. Where the model works, and where it stalls.
Anthropic released Claude Fable 5 and Mythos 5 on June 9, 2026. The operator's read on what shipped and what it changes for your stack.
What Fable 5 changes for startup founders: building agentic products, AI execution cost math, and capital efficiency through the model-shift cycle.
Restaurant, contractor, retail, salon. What Claude Fable 5 changes for owner-run businesses: the phone always answered, reviews handled, follow-up that runs itself.
How an AI agent changes what a fractional CMO can ship: persona research, a content engine, demand gen, and board reporting, without adding headcount.
Most B2B SaaS homepages lead with capability. The buyer-first rewrite leads with the buyer's problem in their language. A teardown with before-and-after copy.
A working playbook for B2B mid-market companies between $5M and $200M in revenue deploying AI inside their growth engine in the first 90 days.
When to buy the productized version (Beat) and when to commission a custom build. A working decision tree for B2B operators weighing both paths.
Multi-location dental groups and DSOs face specific Google Reviews dynamics in 2026: review velocity, AI-review detection, response cadence, and reputation risk.
Service-area businesses need different schema markup than storefronts. What works in 2026, including LocalBusiness, Service, and area-served patterns.
Why we stopped sending our restaurant clients reports, and built them a dashboard that tells them what to do next instead.
Updated for 2026 Google policy changes. The new rules on name mentions, kiosks, and staff quotas, plus how Google detects violations and what compliance looks like across multiple locations.
Same visitor on Tuesday morning sees one brand. That afternoon they see something else. What real-time personalization actually requires beyond nightly batch.
Privacy, latency, governance, identity. The four constraints every enterprise AI personalization stack hits, and how teams that ship work through them.
Certifications decide which markets you can sell into. How to sequence SOC 2, ISO 27001, GDPR, and HIPAA as a growth strategy, not a tax.
Pilots are easy, adoption is hard. Why companies of every size, industry, and geography still struggle to turn AI into day-to-day operational efficiency.
A practical 2026 playbook for restaurant local SEO: Google Business Profile, reviews, schema, and the on-page work that wins Google Maps.
Learn how to move agentic AI from pilot to production with a practical framework for scaling AI agents across enterprise operations.
Discover the demand generation strategies driving real pipeline. From content marketing to AI-powered intent signals and account-based engagement.
Build a digital transformation roadmap that drives real enterprise growth. Strategy, technology, and AI aligned to measurable business outcomes.
The essential AI growth tools every startup needs. Affordable automation, sales AI, and marketing tools to scale faster without a massive team.
From ICP definition to channel selection and pricing. The complete GTM playbook for startups launching or scaling in competitive markets.
Fundraising demands traction over vision. Learn what investors evaluate before writing a check and how to build investor-readiness.
Affordable AI automation tools for small business. Chatbots, marketing AI, and workflow tools that deliver real ROI without enterprise budgets.
Master local SEO with Google Business Profile, hyperlocal targeting, review strategies, and voice search optimization for your business.
Turn local searchers into customers with website, social, review, and video strategies designed for small business growth.
Growth hacking is about systems, not shortcuts. Retention-first, community-led, and AI-powered growth strategies that scale.
Enterprise teams are discovering that smaller, purpose-built AI models outperform general-purpose LLMs for most operational workflows.
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