Collected info is a Google Business Profile tab, live since September 14, 2026, that shows details Google's automated assistant gathered from calls, texts and chats with your business. You can see each item, its source and its collection date, and delete anything inaccurate before it steers customers wrong.
For years the automated updates on Business Profiles arrived without a paper trail. Owners noticed a service listed they do not offer, or hours that were never confirmed, and had no way to find where it came from. That part just changed.
Collected info shows what Google's automated assistant recorded about your business
Google confirmed the feature is officially live and described it plainly on its own Business Profile account: you can review details verified by Google's automated assistant inside the dashboard, and delete anything outdated (Search Engine Land). The tab itself explains the origin, saying the information was collected in phone or chat conversations with your business and is used to match you with customers looking for services like yours.
Each entry comes with two pieces of provenance that make the tab worth opening: the source of the information and the date it was collected. Entries also display in the language they were originally given in, which matters for multilingual teams where a Spanish-speaking staff member answered the phone. This is a different problem from the one solved by getting your primary category right, and it needs its own habit.
The automated calls and texts that feed your Google Business Profile
Google says it may occasionally contact businesses using automated messages by call, text or WhatsApp, sent to the verified phone number on the profile, and that any information provided in response may be used to update the profile (Google Business Profile Help). The mechanism has existed for a while. The visibility into what it captured is the new part.
The practical risk is obvious once you say it out loud. Whoever picks up the phone during a lunch rush is answering a survey that edits your public listing, and they usually do not know that. A part-time host confirming that you do catering, when you stopped two years ago, becomes a service attribute that draws in enquiries nobody can fulfil.
Finding the Collected info tab inside your Business Profile
The path is short. Open your Business Profile, select Edit profile, then Collected info, and review each item for accuracy (Google Business Profile Help). Removing an entry takes two clicks: select Delete, then confirm.
One caveat is worth knowing before you go looking. Google states the feature is currently available for select regions, languages and business categories, so it may not appear on every profile yet. If the tab is missing, the absence is a rollout stage and there is nothing to fix. Check again in a few weeks alongside the rest of your local presence housekeeping.
Deleting collected info clears the record without rewriting your profile
Deletion has a narrower effect than most owners expect. Google is explicit that deleting collected information removes it from Google's records and does not change other details already on your Business Profile (Google Business Profile Help). If a wrong service attribute already made it onto the live listing, clearing the collected entry does not undo it.
So treat this as a two-step job. Delete the incorrect collected item so it stops being used to match you with customers, then separately check the public profile and correct anything that was already published from it. Skipping the second step leaves the visible error in place while the owner believes it has been handled.
Collected info matters most for service businesses answering the phone in a hurry
Restaurants, salons, clinics and trades take the most inbound calls from unknown numbers, which makes them the most exposed to an automated Google call being answered by whoever is nearest. A wrong answer about delivery radius, appointment availability or a service line propagates into the listing that feeds Maps, the local pack, and increasingly the AI answers built on top of them.
The fix is unglamorous and cheap: tell the team that calls claiming to be from Google may be real, that nobody should confirm services or hours on the spot, and that the owner reviews the Collected info tab instead. For restaurant operators in particular this sits alongside hours, menu links and the usual seasonal edits. Mobile trades should pair it with a service area setup check.
Adding a Collected info check to your monthly Google Business Profile routine
Put it on the same monthly cadence as reviews and photos. Open Collected info, scan for anything you did not authorise, delete what is wrong, then spot-check the live profile for whatever that entry might already have changed. Five minutes a month, and it catches a category of error that used to be invisible.
Keep a note of what you deleted and when. If the same incorrect detail reappears after an automated call, you have a pattern, and a clear case to raise through support. Businesses running a fuller local programme can fold this into the audit rhythm described in our local SEO guide for the AI search era, since profile accuracy is now feeding more than the map pack.
