Innovative Group · Press & Recognition
In the press. Around the table.
Coverage, podcast appearances, awards, and industry recognition. Plus how to reach us if you are a journalist, podcaster, or event organizer.
Recent coverage
Selected mentions and interviews across industry publications and podcasts.
State of the Buyer H2 2026 · Original research
72% of Google searches now end without a click. Inside the zero-click economy.
Innovative Group's published research on B2B buyer behavior at the AI-search inflection. Read the report.
The Shift · POV series
Norm DeSilva on the discipline of subtraction.
Long-form essay on simpler operating models outperforming the alternatives. Read the piece.
The Shift · POV series
Chris Salazar on Ex Experimento ad Operationem.
How AI moves from experiment to operation in 2026, across six specialty teams. Read the piece.
Industry coverage · Pending
External press placements are in submission as of June 2026.
Inquiries open below. Confirmed coverage will be added as it lands.
Awards & recognition
Industry awards and recognition. Recent submissions in flight as of June 2026.
Innovative Group has submitted for recognition across the 2026 Drum Awards (SprintRay and OneBenefits campaigns), B2B Marketing Awards (All Voice AI relaunch and content engine), and Webby Awards (Beat product UI). Awards confirmations will be posted here as they land.
Podcast & speaking
Chris Salazar and Norm DeSilva are available for podcast appearances and conference speaking on the topics of fractional CMO leadership, AI-native B2B growth, operating-company models, and the State of the Buyer research.
Past and upcoming appearances:
Upcoming
Confirmed bookings will be listed here.
Interested in booking? See contact below.
For journalists, podcasters, and event organizers
The fastest path: email info@innovativegroup.io with the publication, audience, deadline, and topic angle. We respond within 48 hours.
Press inquiries
info@innovativegroup.io
Direct media line for journalists and editors.
Podcast & speaking
info@innovativegroup.io
Available topics: fractional CMO leadership, AI-native B2B growth, operating-company models, State of the Buyer.
Brand & media kit
Logos, headshots, company description, and key facts available on request. Email info@innovativegroup.io with your publication and intended use.
Key facts: Founded 2021. Headquartered in San Jose, California. Six specialty teams. Six operating companies feeding the bench. Sister VC arm (Blitzscaling Ventures). Eight active fractional CMO mandates across eight categories. 200+ companies served. 11× average ROAS on the active paid-acquisition book.
Press inquiry?
48-hour response. Tell us the publication, audience, deadline, and topic angle.
Email info@innovativegroup.io →