Five operators across strategy, AI, marketing, revenue, and integration. The advisor bench you meet on day one is the same bench that ships the work on day ninety. No handoffs to junior account execs. No mystery on who's actually running the engagement.
Engagements rotate based on buyer fit. AI infrastructure routes to David. Strategy and scale to Norm. Marketing and martech to Sean. Revenue motion to Michael. Cross-functional engagements get Chris in the lead seat.
Operating, portfolio, integration layer
Founder of Innovative Group. The integration point across all six specialty teams. Carries the executive seat on engagements that cross strategy, marketing, AI, and capital. Background spans growth marketing, operating roles at venture-backed companies, and portfolio building across more than 25 countries.
Request an intro · Chris →Agentic systems, enterprise AI adoption
Partner at Innovative Group. Senior operator on AI and agentic systems work. Sits inside the portfolio every week, alongside the teams that build and ship enterprise AI infrastructure. The advisor on every AI Adoption Sprint that needs deep architecture review.
Request an intro · David →Operating strategy, KISS POV, scale-up motion
Operating strategy lead at Innovative Group. Drove the framework behind the six specialty teams and the "simplicity is strategy" thesis on The Shift. The advisor on engagements where the question is not which tool to buy but which fight to pick.
Request an intro · Norm →Marketing leadership, martech strategy, GTM
Senior marketing operator with a deep B2B network. Strategy and messaging refinement, prospect introductions, executive seat on engagements scoped through IG Education & Enablement. The advisor on marketing-AI work where the question is "what should we say" before "what should we build."
Request an intro · Sean →Revenue operations, sales motion, partner ecosystems
Partner at Innovative Group. Senior operating background across revenue, sales motion, and partner ecosystems. The advisor on engagements where the question is how the pipeline actually closes, not whether the funnel looks right on a slide.
Request an intro · Michael →AI Adoption Sprints rotate by buyer profile. AI infrastructure questions route to David. Strategy or org-scale questions route to Norm. Marketing-AI questions route to Sean. Revenue motion goes to Michael. Cross-functional engagements get Chris in the lead.
Longer-running engagements (3 to 12 months) where a buyer wants a senior operator on retainer at a fractional load. Scoped through IG Education & Enablement. Same five names; different engagement shape.
For founders raising or scaling who want a named operator on their board or advisor list. Selective; we take a small number per partner per year. Equity-based, scoped through IG Funding & Incubation.
Tell us what you're working on. We'll route you to the operator who has shipped it before.
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