About Us

Built by Operators.Driven by Results.

We grow client revenue first. Payment follows good work. That principle shapes every engagement, every hire, and every decision we make.

2021
Founded
6
Specialty teams
6
Operating companies acquired
25+
Countries
100s
Engagements shipped
Our Story

Built to solve growth problems.

Innovative Group started as a small go-to-market firm focused on one thing: helping ambitious companies turn strategy into revenue. We worked in the trenches with founders and operators, learning what actually moves a P&L instead of what just looks good in a deck.

As we grew, we made a deliberate decision to scale through acquisition. We invested in and bought six operating companies whose work we already admired, integrating them into one P&L and one set of standards. The six specialty teams that ship work today are the result of that strategy.

Today Innovative Group is a globally scaling business operating across 25+ countries, with the operator DNA of a startup and the capital discipline of a holding company. We are intentional about who we work with and selective about the problems we solve. We work best with ambitious teams that value execution, accountability, and long-term thinking.

Senior operators who ship

Every engagement is led by an operator who has run the seat. We embed, decide, and stay accountable to the number, not just the deliverable.

Six specialty teams, one P&L

Strategy, design, AI, products, enablement, and capital sit inside one operating company. You buy from one team, even when the work crosses three.

Scoped to a measurable threshold

Every plan ties to a number a CFO can read. We commit to the threshold at kickoff and revisit against it every quarter.

The team that wins stays through delivery

The people you meet on day one are on our payroll on day ninety. No handoffs to a delivery team you have never seen.

Our Team

The People Behind the Work

Operators, strategists, and builders who have scaled companies across 25+ countries. Every engagement is shaped by hands-on experience.

Founding Partners
Blanca Garcia
Blanca Garcia
Co-Founder
Chris Salazar
Chris Salazar
Co-Founder
Steve Wymer
Steve Wymer
Executive Partner
Mark Willson
Executive Partner
David Garcia
Executive Partner
Norm deSilva
Norm deSilva
Executive Partner
Architect of the buyer-first POV. Author of Keeping It Simple and the operating-company-model bet shaping IG in 2026.
Advisory Council & IG Specialty Team Leaders
Viraj Damani
Viraj Damani
Michael Sykora
Michael Sykora
Ashlesha Khond
Ashlesha Khond
Gray Zhou
Gray Zhou
Growth Operators
Andy Mark
Andy Mark
Growth Strategy
Sean Van Tyne
Sean Van Tyne
Education & Enablement
Chris Heuer
Chris Heuer
Professional Services
RJ Naugle
RJ Naugle
Operations & Systems

This Is What It Feels Like To Have Real Marketing Power Behind You

The kind of expertise that makes every decision feel clearer and every step feel easier.

Contact Us Now

Latest from IG

What we've shipped recently.

New products, new pages, new operators on the bench.

Beat client view → For Marketing Leaders → For Agencies → Senior Full-Stack — NBA →