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What I lead at IG
Executive partnership across Innovative Group engagements, with a hand in how each client engagement is staffed, scoped, and held accountable to outcomes.
The operating-company-model bet IG is making in 2026: senior operators inside every engagement instead of layered account teams.
Perspective
The agency industry trained a generation of buyers to expect a layer of delivery between them and the people doing the thinking. IG goes the other way: the people building the work are the people on the call.
This page is a working stub. The fuller story behind Mark's perspective and what they're building at IG will land here as it's written. Have something to add? Drop a note to info@innovativegroup.io.
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