Track every call. Tie it back to the campaign.

If you cannot answer questions like which campaign drove last week 23 calls, or what percentage of GBP calls actually converted, you are flying blind. Call tracking is the missing data layer that ties marketing spend to revenue.

We deploy CallRail or similar tracking with dynamic number insertion across your website, GBP listing, and paid campaigns. Every call gets attributed to the source. Every call is recorded. Every call is scored.

• Dynamic number insertion across website, GBP, paid ads, organic. Different sources, different numbers, all routing to your real line.
• Call recording for quality coaching and conversion analysis.
• Source attribution tying every call back to keyword, campaign, or referrer.
• Conversion data feeding back to Google Ads and LSA bid strategy.
• Missed-call alerts so your team can call back inside 5 minutes when contact rates triple.
• Call volume reporting in Beat.

When we added call tracking to a Bay Area HVAC contractor, we discovered 40% of their inbound calls were missed during peak hours. Hiring one part-time receptionist closed that gap and added an estimated $180k in annual revenue.