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Innovative Group vs. Surefire Local.

Surefire Local builds a marketing platform for home services and small business. We deliver custom local marketing engagements with the Beat dashboard.

Surefire Local is a Reston, VA software platform with marketing services bundled in. They focus heavily on home services, with a self-service portal and managed services overlays.

Innovative Group is a custom Local Business engagement, not a SaaS subscription. We do the work, you read the briefing.

Side by side

How we compare to Surefire Local.

Surefire Local

  • Marketing software platform
  • Self-service portal with managed services overlay
  • Heavy focus on home services
  • Software-first pricing
  • National scale, broad client base
  • Built-in CRM and review automation

Innovative Group

When Surefire Local is the right fit.

Surefire Local is a strong fit for businesses that want software they can use themselves with managed services to fall back on. If you have an in-house marketing person who wants a platform to operate, Surefire makes sense.

When we are the right fit.

We are a strong fit for businesses that do not want to operate marketing software and would rather have an agency do the work and report progress through a clean dashboard. The Beat briefing answers the what should I focus on this week question without you logging in to a workflow tool.

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