SEO + AEO observation, inside Next Best Action.
For B2B operators who want to know how they show up across AI search and traditional SERP without learning another dashboard. Weekly observation. Weekly recommendations. Surfaced in Next Best Action alongside your Status, Ask, and Approve workflows.
What we watch for you.
B2B buyers cross-check between AI chatbots, peer communities, traditional SERP, and a Reddit thread before any conversation with a vendor. The four streams below cover the surface area where they decide whether you exist.
We watch how your brand surfaces when buyers ask category questions inside ChatGPT, Claude, Perplexity, and Google AI Mode. Cited or invisible. In what context. Which third-party sources the model pulls from.
Live organic rank tracking on your category keywords. Position deltas, new entrants, ranking distribution by bucket. US default, configurable by geo.
New backlinks, lost backlinks, anchor diversity, spam score, do-follow ratio. Plus per-domain detail on the links that matter.
Estimated organic traffic, ETV, top-keyword count, ranking distribution. Same view across your top three competitors so the read is comparative, not isolated.
Inside Next Best Action.
Next Best Action is your operating surface for the engagement. Status, Ask, Approve. The SEO + AEO observation module slots in as one more signal stream alongside pipeline visibility, channel performance, and the work queued for your decision.
What shows up in your NBA dashboard
- This week's observation tile. Where you stand across the four streams, what moved, and the moves we recommend. Updated every Monday.
- Competitor watch. Same view on your top three category competitors. You see the gap close or widen.
- Alerts inline. When a citation moves materially, an alert lands in NBA with the context and the suggested response. Route to Approve for the response, or dismiss as "noted."
- Quarterly trend view. Position changes, citation share, pipeline correlation. Not a vanity number. Operating signal that maps to pipeline.
Who runs it
Agatha, our institutional memory layer. She runs the streams, builds the synthesis, and surfaces the alerts. Your IG operator reviews and signs off before anything lands in your NBA dashboard. The synthesis you read is operator-grade, not a raw data dump.
Three B2B shapes this fits.
B2B SaaS and AI-native startups
51% of B2B software buyers now start vendor research inside an AI chatbot. Knowing whether your category questions return your name or your competitor's is the difference between being on the shortlist and being invisible. The NBA observation module tracks all four streams plus the third-party sources LLMs pull from.
Mid-market professional services
Buyers researching consultancies, agencies, fractional CMO firms, and advisory shops. The "category authority" surface in ChatGPT and Perplexity is now the primary qualifier. Citation share in those engines is the leading indicator of inbound inquiries 90 days out.
Healthcare and regulated B2B
Clinical "E-E-A-T" signals, brand citations across LLM answers, and the third-party authority surface (HBR, industry trade press, Gartner, IDC). The NBA observation tile tracks which sources are surfacing you in AI answers and where the gaps are.
Curious about your current footprint?
Free baseline observation report. Tell us your category, your top three buyer questions, your domain, and we run the streams.