SEO + AEO observation, inside Beat.
For local-business operators who want to know how they show up across AI search and traditional SERP without learning another dashboard. Weekly observation. Weekly recommendations. Surfaced in Beat with the rest of your operating signal.
What we watch for you.
Local buyers cross-check between Google search, Google Maps, ChatGPT, and a Reddit thread before they walk in the door or click "book." The four streams below cover the surface area where they decide.
We watch how your brand surfaces when buyers ask category questions inside ChatGPT, Claude, Perplexity, and Google AI Mode. Cited or invisible. In what context. Which third-party sources the model pulls from.
Live organic rank tracking on your category keywords. Position deltas, new entrants, ranking distribution by bucket. US default, configurable by geo.
New backlinks, lost backlinks, anchor diversity, spam score, do-follow ratio. Plus per-domain detail on the links that matter.
Estimated organic traffic, ETV, top-keyword count, ranking distribution. Same view across your top three competitors so the read is comparative, not isolated.
Inside Beat.
Beat is your operating view. Weekly status, anomaly alerts, the things your team should do next. The SEO + AEO observation module slots in as one more signal stream alongside campaign performance, lead flow, and channel mix.
What shows up in your Beat dashboard
- This week's observation tile. Where you stand, what moved, and the moves we recommend. Updated every Monday.
- Competitor watch. Same view on your top three local competitors. You see the gap close or widen.
- Alerts inline. When a citation moves materially, an alert lands in Beat with the context and the suggested response.
- Quarterly trend view. Position changes, citation share, traffic trend. Not a vanity number. Operating signal.
Who runs it
Agatha, our institutional memory layer. She runs the streams, builds the synthesis, and surfaces the alerts. The human operator on your engagement reviews and signs off before anything lands in your dashboard. The synthesis you read is operator-grade, not a raw data dump.
Three local-business shapes this fits.
Restaurants and hospitality
Google Business Profile, AI Overviews for "best [cuisine] in [neighborhood]" queries, and the citation density across Reddit and TripAdvisor decide whether you show up at all. The Beat observation module tracks all three plus your direct booking surface.
Contractors and home services
Local-intent queries with high purchase intent. AI Overviews are pulling answers from Reddit threads and Google Business Profile reviews. Knowing which way that surface is moving each week is the difference between a steady lead flow and a quiet phone.
Multi-unit retail and franchises
Per-location rankings, brand-level citations, and the share of voice in your category across AI search. The Beat observation tile lets you see all locations at once and the brand-level signal separately.
Curious about your current footprint?
Free baseline observation report. Tell us your category, your top three local-intent queries, your domain, and we run the streams.