Growth infrastructure for mid-market healthcare providers and DSO-adjacent platforms.

Healthcare providers operating between $5M and $200M revenue face a particular regulatory + competitive bind: HIPAA-bounded marketing, fragmented patient acquisition channels, and a tech stack that rarely connects clinical workflow to growth. IG builds the marketing and AI layer that operates inside the constraint.

Talk to the team →

What we see

The problems that show up in every engagement.

HIPAA shapes every channel but the team has no playbook for it.

Most healthcare marketing teams default to over-compliant marketing that performs poorly, or under-compliant marketing that produces legal risk. The IG approach maps the patient-acquisition funnel against HIPAA constraints upfront so the team operates inside the safe zone with confidence.

Patient acquisition channels are fragmented.

Search, referrals, insurance directories, in-person events, and the GBP layer each carry a slice. We consolidate the patient-acquisition funnel into a single operator view with clear conversion data per source.

Clinical and marketing operate in different stacks.

EMR, patient communications, and the marketing CRM rarely share the same data. We wire the bridge so the marketing function knows which patients booked, which kept appointments, and which dropped off without violating PHI boundaries.

Reviews and reputation carry disproportionate weight.

Healthcare buyers research providers more heavily than almost any other category. A practice with 80 reviews loses every nearby search to a comparable practice with 600. The fix is systematic review-generation that respects clinical workflow.

AI adoption in healthcare is real but under-deployed.

Small language models can handle intake triage, appointment scheduling, post-visit follow-up, and many patient-communication tasks. We deploy them inside the constraints rather than ignoring the opportunity or over-promising on it.

How we engage

The IG approach.

Audit the regulatory + technical baseline

Week one: HIPAA posture, EMR + marketing tech stack, channel mix, review velocity. Specific issues with specific compliance-appropriate fixes.

Stand up the patient-acquisition view

GBP, organic, paid, referrals, and review-generation consolidated into a single operator dashboard. Per-source conversion data clean enough for the practice manager to act on.

Wire the marketing-to-clinical bridge

Within HIPAA constraints, connect the appointment-booking surface to the marketing funnel so the team can measure what produced revenue, not just leads.

Deploy AI inside the safe zone

Patient communications, intake triage, and post-visit follow-up handled by small language models with human-in-the-loop checkpoints on anything that touches clinical decisions.

Want to talk about an engagement?

30-minute conversation. Bring the bottleneck. We will walk you through how the engagement would scope.

Start the conversation →