Industries · Direct-to-Consumer
Growth infrastructure for DTC brands building beyond the first paid channel.
Direct-to-consumer brands that scaled to $5M-$50M on a single paid channel hit the same wall: CAC climbs, retention math gets ugly, and the marketing org cannot answer where to invest next. IG ships the rebuild from the data layer upward.
Talk to the team →What we see
The problems that show up in every engagement.
CAC is no longer the single number that matters.
Most DTC brands optimize Meta + Google CAC against an LTV they have not actually measured. The IG rebuild starts with a real LTV by cohort by acquisition channel, then re-aligns spend against contribution margin instead of CAC.
Retention is everyone's job and no one's priority.
Email + SMS + loyalty + post-purchase all live in different tools with different owners. We consolidate the retention layer into a single working system the operator can run from one dashboard.
Channel concentration is a board-level risk.
A brand doing 70% of pipeline through Meta is one algorithm change away from a fire drill. We diversify across organic, retail/wholesale, retention, and second-paid in sequence, not all at once.
Creative velocity is the actual bottleneck.
Most DTC marketing teams are gated by how fast they can produce + test creative. We rebuild the creative production stack with AI-assisted iteration so the test cycle compresses from monthly to weekly.
The data stack tells two different stories.
Shopify says one thing, GA4 another, the agency dashboard a third. We rebuild attribution end-to-end so the founder, the CMO, and the CFO are looking at the same numbers in every meeting.
How we engage
The IG approach.
Diagnose the unit economics
Week one: pull cohort LTV, channel-level contribution margin, retention curves. Surface the actual bottleneck (acquisition, retention, creative, or stack).
Rebuild the data + attribution layer
Shopify + GA4 + paid platforms + warehouse stitched into a single source of truth. Operator sees the same numbers as the CFO.
Stand up the retention engine
Email, SMS, post-purchase, loyalty consolidated under a single operator. Cadence, segmentation, and lifecycle journeys mapped to real customer behavior.
Compress creative test cycles
AI-assisted creative iteration in the IG operating model. Weekly test reviews. Winners scaled, losers retired without committee.
Want to talk about an engagement?
30-minute conversation. Bring the bottleneck. We will walk you through how the engagement would scope.
Start the conversation →