Industries · Dental & DSO
Growth infrastructure for multi-location dental groups.
Single practices and DSO operators with 3 to 50 locations face the same growth-function problem at increasing scale: rising CAC, fragmented local search, review-platform fatigue, and a tech stack that does not match how the practice actually runs. IG ships the marketing, AI, and operations layer underneath.
Talk to the team →What we see
The problems that show up in every dental & dso engagement.
CAC is climbing faster than capacity.
Paid search costs in dental have outpaced revenue per new patient for the third straight year. The fix is rarely more ads. It is a rebuild of the funnel from organic + review + GBP signals upward, with paid sitting on top of a working organic baseline.
Reviews are everywhere and nowhere.
Google, Yelp, Healthgrades, and Demandforce each carry a slice of reputation. None of them is the canonical surface. We consolidate review-generation into a single operator flow and surface the trend in a place the practice owner actually checks each Monday.
Multi-location GBP is unmanaged.
DSOs with 8 to 30 locations typically have unclaimed, mis-categorized, or duplicate Google Business Profiles on at least a third of their footprint. The fix is a profile-by-profile audit, a consistent NAP structure, and a refresh cadence that survives staff turnover.
Marketing tech is patched together.
HubSpot or Salesforce talking to a third-party scheduling platform talking to a separate review tool talking to GBP. Half the data does not flow. The IG rebuild consolidates the stack to a single source of truth that the practice operator can actually navigate.
The chair time math is unclear.
Most dental groups cannot answer 'what is our cost per new patient by location' within 5 minutes. We wire the GA4 + scheduling + review data so the answer is a live dashboard view, not a quarterly accounting export.
How we engage
The IG approach for dental & dso.
Audit the existing surface
Week one: a full audit of GBP profiles, paid spend, organic ranking, review velocity, and the marketing tech stack. We deliver a written read of what is broken and what to ship first.
Rebuild the local-search surface
Profile cleanup, schema deployment, review-generation flow setup, and a multi-location ranking baseline. This is the discipline before any paid spend is reactivated.
Ship the operator dashboard
Beat (the IG client dashboard) goes live with the five core sections wired to the practice's data: GA4, GBP, Yelp, Local Falcon, plus a Monday briefing in plain English.
Stand up the growth loop
Weekly working session with the practice owner or DSO operator. Pivot the spend, the content, the SEO play, or the review flow based on what last week showed. Repeat.
Proof
Case studies in the dental & dso vertical.
A growing portfolio. Specific operators and outcome metrics filled in as engagements reach public-facing milestones.
Dental & DSO
[Engagement #1] — outcome TBD.
Short 2-3 sentence story. Operator name, the bottleneck IG solved, measurable lift. Standard dental & dso-specific case-study structure.
Dental & DSO
[Engagement #2] — outcome TBD.
Short 2-3 sentence story. Operator name, what IG shipped, before/after metric, and the operating model that took the work off the engagement at handoff.
Want to talk about a dental & dso engagement?
30-minute conversation. Bring the bottleneck. We will walk you through how the engagement would scope.
Start the conversation →