Industries · Contractors & Trade Businesses
Marketing systems for contractors and trade businesses that actually want to fill the schedule.
Contractors and trade businesses do not lose work because their craft is bad. They lose work because the phone does not ring, the website does not convert, and Google does not know they exist. IG builds the marketing system underneath the operating business.
Talk to the team →What we see
The problems that show up in every engagement.
The website is a brochure, not a lead engine.
Most contractor sites describe services. Buyers do not buy descriptions. They book a call. We rebuild the site around the call as the primary conversion event, with a working phone tracker and a booking calendar wired into the same pipeline.
Google Business Profile is unmanaged or broken.
A contractor with an unclaimed GBP profile, wrong service-area, or stale photos loses every nearby search to a competitor who did the basics. We claim, optimize, and maintain the profile as a recurring discipline.
Reviews come in slowly or not at all.
Most contractors ask for reviews once, by hand, after the job is done. The systematic version generates 5-10x more reviews and surfaces problems before they hit Google. We ship that systematic version.
Paid spend has no working measurement loop.
Most trade businesses run a paid budget without call tracking, without geo-targeting, and without knowing which jobs came from which source. We wire the tracking so every dollar of paid spend is attributable to a closed job.
The seasonal cycle is treated as a surprise every year.
Demand for trades has clear seasonal shape (HVAC summer/winter, roofing storm season, plumbing freeze events). Most marketing pretends it does not. We build the calendar so the marketing engine spins up before demand, not during.
How we engage
The IG approach.
Audit the existing surface
Website, GBP, paid spend, review velocity, call tracking. Single audit document. Specific issues with specific fixes prioritized.
Rebuild the conversion path
Phone tracker, booking widget, schema markup, mobile-first design. The call comes in and lands in the same place every time.
Stand up the review engine
Automated review-generation flow. Reputation surfaced to the operator weekly via Beat.
Run the seasonal play
Calendar set against the demand cycle. Paid + organic + GBP content + email all stacked against the season.
Want to talk about an engagement?
30-minute conversation. Bring the bottleneck. We will walk you through how the engagement would scope.
Start the conversation →