AEO · Observation as a service

We monitor your AI citation footprint while you sleep.

Four data streams checked weekly across the surfaces buyers now use. SERP, backlinks, AI citations across ChatGPT, Claude, Perplexity, Google AI Mode. The synthesis ships to your inbox and surfaces inside Beat or Next Best Action. No tool to learn.

Four streams. Checked weekly.

The H2 2026 buyer cross-checks vendors across AI chatbots, peer communities, and traditional SERP before any conversation. The four streams below are the surface area where they decide whether you exist.

Stream 01
AI citation status

We watch how your brand surfaces when buyers ask category questions inside ChatGPT, Claude, Perplexity, and Google AI Mode. Cited or invisible. In what context. Which third-party sources the model pulls from.

Stream 02
SERP movement

Live organic rank tracking on your category keywords. Position deltas, new entrants, ranking distribution by bucket. US default, configurable by geo.

Stream 03
Backlink signals

New backlinks, lost backlinks, anchor diversity, spam score, do-follow ratio. Plus per-domain detail on the links that matter.

Stream 04
Domain rank overview

Estimated organic traffic, ETV, top-keyword count, ranking distribution. Same view across your top three competitors so the read is comparative, not isolated.

How it works.

Agatha is the operator. She runs the four streams every Monday morning across your category questions, your top keyword set, and your top three competitors. She synthesizes the week's deltas into a report and flags the moves worth making.

What you get every week

  • Observation report. Where you stand across the four streams, what changed since last week, and where the anomalies sit.
  • Anomaly alerts. Real-time when a competitor takes a citation you used to own, when a SERP position drops more than five spots, when a backlink spike hits inbound or outbound.
  • Two or three recommended moves. Concrete actions ranked by impact. Not a 47-item audit list. The moves that compound.
  • Surfaced inside Beat or Next Best Action. If you already run a Beat (local) or NBA (B2B) engagement with us, the observation tile lives in your dashboard.
SearchAtlas, SEMrush, Ahrefs sell a tool you operate. We sell the operator plus the tool.

Where the data comes from

Four sources combined into one synthesis: DataForSEO for SERP positions, backlinks, keyword volume, and domain rank deltas. Agentic AI prompts across ChatGPT, Claude, Perplexity, and Google AI Mode for citation tracking. Your existing analytics (GA4, GSC, GBP) for grounding. Innovative Group's AEO methodology for prioritizing what to do about what we see.

How we compare.

Dimension
SEO tool vendors
Innovative Group
What you buy
A tool you operate
An operator who runs the work plus the tool
AI search coverage
SERP-first, AI search retrofitted
AI citation tracked across ChatGPT, Claude, Perplexity, Google AI Mode from day one
What you receive weekly
A dashboard you have to interpret
A synthesis with two or three ranked moves
Pricing model
Per-seat license, scales with team
Scope-based. Included as a module in Beat and NBA engagements; available standalone
Onboarding
Self-serve, 2 to 6 weeks to value
First observation report in 7 days

Who buys this.

Three buyer profiles fit cleanly.

Mid-market B2B operators

Your category is being indexed inside ChatGPT and Perplexity faster than your SEO team can keep up. You want to know whether your brand surfaces in the answers buyers see, before a competitor's brand does.

Local-business operators and multi-unit retailers

Google Business Profile, local SEO, and AI Overviews are the same surface now. You want a weekly read on whether the rankings, citations, and reviews you depend on are moving in the right direction. The observation tile inside Beat surfaces it next to your other operating signal.

Agencies and platform partners

You sell to clients who care about citation and ranking. You want the synthesis layer without rebuilding the tooling. White-label engagements available.

Want to see what your current footprint looks like?

One free baseline observation report on us. Tell us your top three category questions and your domain, we run the streams, send back the read.