Next Best Action · For Founders
Your agency is a black box. Next Best Action turns it into a working surface.
You wrote the early product, you closed the early customers, and now you are paying an agency $25K to $75K a month and you have no idea what they did last Tuesday.
Talk to the team →Built for you
Who this is for.
Founders running B2B SaaS companies between $1M and $50M ARR. You are the CMO until you are not. You have one or two senior IG operators inside your business and a board member asking quarterly whether the marketing money is working. You want the answer to that question to be a tap, not a meeting.
What we hear
The problems we keep solving for you.
You cannot tell what the agency did last week.
Founders ask "what did marketing ship this week" and get a deck back. The Status surface in NBA shows the answer in 30 seconds. Live engagement view, what shipped, what is waiting on you.
You answer the same questions every quarter to the board.
Pipeline by source. CAC by segment. Why did Q3 spend up 18 percent. The Ask surface generates the answer with charts and sources before the board call.
Approval is the bottleneck and you know it.
Most marketing decisions wait on you. The Approve surface puts each decision on a one-tap card so the agency can move while you sleep, and you do not lose oversight.
You hired the agency to be in the loop, not on the bench.
NBA is not a tool that replaces the agency. It is the surface that makes the agency visible to you in real time.
You are tired of decks.
The agency is the report. NBA is the live version. The weekly status email is gone.
What changes
After NBA goes live.
Your Monday starts with a brief, not an email thread.
NBA delivers a one-page summary of what shipped last week, what is waiting on you, and what IG is recommending next. Two minutes, not thirty.
Board prep takes 20 minutes, not 4 hours.
Pipeline + CAC + LTV pulled directly from your data, with sources. Charts ready. Talking points drafted by Claude in your voice.
Approval cycles drop from days to minutes.
Cards land in the Approve queue with everything you need to decide: the recommendation, the cost, the expected outcome, the named human. Tap accept, tap decline.
The agency becomes a senior operator in your business, not a vendor in your inbox.
You see the work. The team sees your priorities. The relationship runs through a working surface instead of a Slack channel.
Talk through what an engagement looks like.
30-minute conversation. Bring the bottleneck. We will walk you through how it would scope.
Start the conversation →