Fractional CMO · For Mid-Market
Fractional CMO for Mid-Market Companies
What we see in this vertical.
Big Four cannot serve mid-market profitably
EY shipped 150 agents this year. Deloitte shipped Zora. Accenture committed $3B. KPMG $2B. None of that capacity lands on a $30M ARR SaaS company or a 12-location dental group.
Holding-company shape costs you coordination
A mid-market client engaged with four sister agencies inside a holding company pays the coordination tax in slowed delivery and confused accountability.
AI budget is real but mis-deployed
Mid-market companies typically have $50K-$250K annual AI budgets. Without a senior operator inside the function, that budget produces agent sprawl, not pipeline.
Marketing org is in motion
Companies at this scale rarely know what their marketing org should be in 24 months. Fractional CMO buys time to figure it out before the full-time decision.
Capital question intersects
Mid-market growth-stage companies often need senior marketing leadership AND a fundraising path AND AI deployment all at once.
The IG approach.
Diagnose the growth function
One week. Pipeline math, ICP clarity, channel mix, AI line item, attribution layer, marketing tech debt. Written read.
Choose the engagement model
Subscription operating partner OR outcomes-based. Compact, Standard, or Strategic engagement size. The shape matches the bottleneck.
Embed and ship
Senior IG operator inside the growth function. Six specialty teams move with the operator. Weekly working sessions.
Connect capital if applicable
If the company fits the IG VC pipeline, the Funding & Incubation arm is in scope. Read more.
Hand off the operating manual
Engagement ends with the team able to run the system without us.
Proof.
The structural argument for mid-market sits in Chris's Shift POV: Mid-market is the missing layer in the Big Four AI rollouts.
The IG operating-company model exists specifically to serve this gap. One P&L, six specialty teams, no holding-company tax. /operating-company/.
IG case studies at mid-market scale: SprintRay, All Voice AI, OneBenefits, 20twenty Willow Glen. Different categories, same shape of engagement.
Talk through a fractional CMO mandate for your category.
30 minutes. Bring the bottleneck.
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