Can IG be both fractional CMO and an investor?

Yes, on engagements where the IG Funding & Incubation arm (powered by Blitzscaling Ventures) is in scope. The dual model is documented at engagement scoping and disclosed clearly to the client and board.

Is the IG fractional CMO offer limited to AI startups?

No. AI startups are one of eight categories IG has shipped fractional CMO work across. The role is the constant; the category is the variable.

Fractional CMO · For AI Startups

Fractional CMO for AI Startups

Fractional CMO who also writes checks into AI. One conversation. Two axes. The market does not have another firm structured this way.

What we see in this vertical.

Marketing strategy intersects investor narrative

AI startups need positioning that reads as a category-defining bet to investors AND a buyer-first surface to early customers. Most firms can do one. Few can do both at once.

AI fluency at the leadership table

A fractional CMO who does not understand small language models, agentic workflows, and AI deployment patterns is using yesterday's playbook. AI startups need a CMO who speaks the technical language fluently.

Capital and marketing decisions overlap

AI startups raising bridge or Series A capital have marketing decisions that are also fundraising decisions. The two functions need to coordinate.

Buyer-side AI search matters more

AI buyers research providers through AI search at a higher rate than traditional B2B buyers. AEO discipline is non-optional.

Pace is wrong for traditional firms

AI startups move faster than the Chief Outsiders 18-month onboarding timeline allows.

The IG approach.

Diagnose at AI-startup pace

Two-week diagnostic. Positioning, GTM motion, AEO surface, capital-stack alignment, AI deployment inside the marketing function.

Sharpen the category-defining bet

Position the company as a category, not as a feature. AllVoiceAI moved from "AI voice automation" to "All Voice. All Calls." with a $320B TAM narrative.

Deploy AI inside the marketing function

Beat or Next Best Action as the productized client surface. AI Solutions specialty team for custom agentic workflows.

Connect to the capital question

If the company fits the IG VC pipeline (Funding & Incubation, powered by Blitzscaling Ventures), IG can be both fractional CMO AND a capital partner.

Investor-ready before the next raise

Narrative, positioning, and pipeline data shaped for the next round before the round opens.

Proof.

AllVoiceAI is the flagship AI-startup fractional CMO engagement. Glen Kelley is CEO. The engagement turned a category bet into investor-ready narrative inside the first three months of the mandate.

IG's AI execution depth is the differentiator no other fractional CMO firm can match. /fractional-cmo/ai-execution/ has the receipts: Beat in production, Next Best Action in production, agentic personalization at OneBenefits, AI Solutions specialty team in-house.

IG's sister VC arm closes the loop for AI founders raising bridge or Series A capital. /fractional-cmo/funding-bridge/.

Talk through a fractional CMO mandate for your category.

30 minutes. Bring the bottleneck.

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