What does a Fractional CMO actually save?
Punch in your full-time CMO comp assumptions. See what a Fractional CMO costs at IG’s three published tiers and the annual difference. The math is honest. The numbers are real.
Run the math.
Annual comparison
Full-time CMO total cost / yr
$0
Base + bonus/equity + benefits + overhead
IG Fractional CMO total cost / yr
$0
Annualized retainer at selected tier
Annual savings
$0
Full-time minus Fractional CMO
Savings vs full-time
0%
As a percentage of FT loaded cost
What the math leaves out (on purpose).
Time-to-hire. A full-time CMO search runs 6-9 months. A Fractional CMO at IG starts inside 2-3 weeks. The calculator does not credit IG for this difference, but it is real and meaningful for most growth-stage companies.
Bench access. Hiring a full-time CMO gets you one person. The IG Fractional CMO tier brings six specialty teams under one P&L. Brand, demand, AI execution, products, education, capital. The calculator compares apples to apples on the seat alone; the bench is the bigger lever.
Risk asymmetry. A full-time CMO is hard to remove if they are wrong. A Fractional CMO at IG runs on a 3-, 6-, or 12-month minimum and ends cleanly. The calculator does not price in the option value.
Equity dilution. A full-time CMO typically takes 0.5–2% equity. The calculator does not include this cost. IG’s milestone-comp engagements (where available) accrue against funding milestones rather than equity grants.
Want pricing details? Run the conversation.
The published Fractional CMO tiers are real. The calculator above gives you the math. The thing this page cannot do is tell you which tier fits your specific bottleneck. That part is a 30-minute call with an operator who has run the seat eight times across eight categories.