Six specialty teams under one P&L. ABX into named accounts. Senior operators carrying the work. Built for buying committees of 100+ at companies that move on procurement cycles, not sprints.
Doing the brand work. Owning the visual identity and positioning narrative. Not owning the funnel.
SEO, paid, content. Each optimizing their slice. None of them owning the loop. The CMO is the integration layer by default.
Best-in-class on the slide. Half-configured in practice. Data leaks between them. Attribution stays a Google Doc.
We call this the stitched stack. Most enterprise marketing teams are running it without naming it. IG is built to replace it. One operating company. Six specialty teams. One accountable seat at the table.
Each team is led by senior operators who shipped the work they sell. Each one fits inside one P&L. Each one is accountable to the same outcome.
Positioning, GTM planning, sales enablement, account-based programs. Brand work wired to pipeline metrics, not awareness alone.
Named-account targeting, persona-based nurture, intent-led syndication, programmatic into buying committees of 100+.
Small language models, agentic workflows, embedded intelligence. Enterprise-grade execution at startup-grade speed.
Content syndication, intent-led publishing, third-party research distribution. 10M+ audience reach via long-standing publisher relationships.
Fractional CMO, CEO, CTO advisory. Executive coaching. Programs your team can actually run after we leave.
"The team that wins your business owns the work."
Senior operators on every engagement. No handoff to an account exec after kickoff.
The Brand-to-Revenue framework runs through every enterprise engagement we ship. Strategy meets execution meets measurement, with one team carrying it across.
Audit, positioning, GTM strategy, messaging architecture. Wired to revenue, not awareness alone.
ABM, intent-led syndication, paid programs against named accounts. Tiered treatment by account fit.
SDR plays aligned to funnel stage. Sales enablement, lifecycle automation, conversion-path refinement.
Account-level attribution, weekly performance reads, reallocation against what is actually pulling.
Every enterprise engagement starts with the same structured onboarding. Same milestones. Same measurement points. No mystery on the calendar.
30-60 days. Team building, account diagnostics, goal & KPI alignment, collaborative workshops, strategy presentation, project mapping.
Weeks 1-4. Campaign implementation, reporting construction, initial results, strategy pivot proposals, creative wishlist, media strategy & plan.
Weeks 5-8. Pivot implementation, results analysis, campaign refinement, audience refinement, scale identification, testing frameworks.
Weeks 8+. Expansion feasibility, innovation planning, content strategy, tactic review, KPI refinement, future planning.
A multi-year program targeting CISO, CDO, and Chief Privacy Officer roles across Fortune 1000 cloud-first organizations. Account-based experience, third-party syndication, intent-qualified messaging tracks. Brand awareness mapped to qualified pipeline, week by week.
The vertical was different from the prior engagement. The buying-committee shape was the same. That's the pattern we built IG to run.
Reference available under NDA.
If you're building toward a named-account program, a brand reposition with revenue accountability, or an enterprise AI motion, talk to the team.
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