IG
Innovative Group × CKD
Working portal

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Amy and Keith have the passphrase. If you need it again, email chris@innovativedesign.us.

IG× Cupples Keller Designs logo INNOVATIVE GROUP × CKD
Working Portal · Brand Foundation Engagement

Cupples Keller Designs × Innovative Group.

One place that runs the engagement. The plan, the kickoff, the deliverables you'll own, and a log of every working session, kept current so nobody has to chase a thread or sit through a recap. Newest updates at the top.

For
Amy Cupples · Keith Billick
From
Chris, Andy & Michael
Engagement
Brand Foundation · one-time
Status
Discovery session · Sept 3
Thursday, September 3 · 1 to 5 PM · your studio

The afternoon, block by block.

Mostly conversation, with the real work going up on the wall in marker and sticky notes. Bring nothing. We bring everything, down to the snacks. Two of the middle blocks are just Amy and Keith, since they cover what sits on your own plates.

1:00Welcome and warm-upA project you were excited to work on, and what made you proud of it. It does not have to be a CKD project.
1:15CKD on a PageThe whole business on one wall: who you serve, what you make, how work comes in, how you make money, and what gets in the way.
1:45Brand and the marketHow you describe CKD, the firms you come up against, and what clients say when they choose you.
2:25BreakCoffee and a stretch.
2:35Vision and the numbersAmy and KeithWhere the studio is headed, and what it can carry today.
3:05The growth engineAmy and KeithEvery idea on your plate, sorted by what moves the needle.
3:50BreakThe rest of the team comes back in.
4:05The next 40Our turn to present. What a great anniversary and brand moment can look like.
4:30Summary and closeWhat we heard, one next step, done by five.
Start here

Two reads before Sept 3.

The Brief shows what we already see in CKD. The Working Session shows how the afternoon runs. Neither one asks anything of you.

The portal

Everything, in one place.

Each piece of the engagement lives here and stays current.

Update log

Where things stand.

A running record so anyone can catch up in a minute. Newest at top.

Aug 19, 2026Discovery prep

Discovery workshop set for Sept 3.

We shaped the discovery workshop as a four-hour working session at the studio on Sept 3, 1 to 5 PM, with a short Zoom prebrief on Aug 27. Two client reads are ready now: The Brief and The Working Session.

Aug 12, 2026Kickoff

Kickoff session with Amy & Keith.

Our first working session. We aligned on the high-level pieces, walked the plan, and set the path into discovery.

Aug 11, 2026Signed

CKD signed the Brand Foundation.

Agreement signed. Kickoff set for Wednesday, Aug 12. The plan for the session: keep it short, align on the few high-level pieces (the brand, the mission and vision, and how we start building Amy's voice in the space), and lock the cadence for the working sessions.

Aug 7, 2026Strategy call

Shaped the engagement as a consulting-style working session.

Internal planning call. Agreed to run the kickoff like a top-tier consulting session: bring the structure and the questions, let CKD talk it through, and hand back finished thinking afterward, so the session stays easy for their team. Deliverable focus: brand guidelines, mission and vision, and starting Amy's thought-leadership presence. Cadence to run about a week apart to fit CKD's rhythm.

May 12, 2026Discovery

First conversation with Amy & Keith.

The call that started it all. We went deep on the portfolio, the competitors, the public-funding picture, and the brand gap, then turned it into the strategy plan for CKD at 40.

Shared resources

Quick links.

Session materials · Sept 3
IG team · internal