IG
Innovative Group × CKD
CKD in one page

Not quite. Try again.

Amy and Keith have the passphrase. If you need it again, email chris@innovativedesign.us.

One page, print it double-sided-free. Letter size, fits a clipboard or the back of a laptop. Print from this page or use the PDF.
Cupples Keller Designs
How we talk about ourselves
Since 1988
Oakland, CA
What we believe
Everybody deserves a little bit of green.
What we do · the short one
Designing how people live and work together, outside.
For the website, proposals, LinkedIn and anywhere the words have to be short and exact.
Say this out loud · learn this one
"We design the things you never think about. The bench with shade on it, the path to the bus, the schoolyard. Everything outside the building. If you never notice it, we did our job."
The three you get asked every time
"So what is landscape architecture?"
Do not define it. Describe the result. "Everything outside the building. Where the paths go, where people gather, what grows, how you get from the car park to the door without getting wet or lost."
"So you plant the trees?"
"Did the architect build your house? Did the electrical engineer do your wiring?" Then: "We decide where it goes, what survives there, how people move past it, and who it is for."
"What kind of buildings do you do?"
"I don't build buildings. I build everything outside the buildings." Then name three: schoolyards, parks, civic plazas.
Words that are ours
communityoutside the buildingunderservedpublic workthe people using the spacegreenearlylooked after
Words everyone uses
innovativesolutionsplacemakingholisticbespokecuratedtimeless
Never open with the words "landscape architecture"
CKD × Innovative Group