IG
Innovative Group × CKD
CKD in one page

Not quite. Try again.

Amy and Keith have the passphrase. If you need it again, email chris@innovativedesign.us.

One page. Letter size. Print it from this page, or use the PDF.
Cupples Keller Designs
How we talk about ourselves
Since 1988
Oakland, CA
What we believe
Everybody deserves a little bit of green.
The homepage line
Designing how people live and work together, outside.
For the website, proposals, LinkedIn, and anywhere the words have to be short and exact.
So what do you do?
We design the things outside the building you never think about, so you don’t have to.
Say this out loud · the elevator pitch
“We design the outdoor spaces you never think about. If you don’t want to leave, we did our job. For instance, [your project: a bench with shade on it, a direct path to the bus, a schoolyard with inclusive play].”
Where we’re going · vision
A world where there’s great outdoor space in every community.
What we do every day · mission
Every project is focused on community. We design for the end user, from the big picture all the way down to the fine grain.
The two you get asked every time
“So do you plant the trees?”
“Did the architect build your house? Did the electrical engineer do your wiring?” Then: “We decide where it goes, what survives there, how people move past it, and who it is for.”
“What is landscape architecture?”
“It’s everything outside the building: where the paths go, where people gather, what grows, and how you get from the parking lot to the front door without getting lost. If you move through the space and it feels good, we’ve done our job.”
Words that are ours
communityevery project is communityeverything outside the buildingthe people who use it every dayend userunderservedpublic workgreengatheringtangiblein from the first line drawnwe don’t build buildingsbig picture down to the fine graininclusivesocial, not stuffythe places people work
The full brand platform: innovativegroup.io/clients/ckd/platform
CKD × Innovative Group