Local Business Offering
internal working portal
internal working portal
Innovative Group · team only
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Need the passcode? Email sykora@innovativedesign.us.
Not quite. Try again.
Need the passcode? Email sykora@innovativedesign.us.
The plain-English definition of the offer. This is what the sales team sets as the expectation on the first call, what the onboarding form and agreement are built from, and the source for the referral one-pager. Every line is written so a business owner can read it without us on the phone.
The question this section answers: what am I buying, in one screen?
Pick one of three website directions for your industry, answer the questionnaire, send your photos. We write, structure and build the site for Google and AI-powered search, with two rounds of revisions, and go live within 30 days.
Four new posts a month on your site, one monthly round of improvements, technical health checks, and a short monthly update on what changed and what the data shows.
Your domain, your Google Business Profile, your analytics and your website stay registered to you. If you ever leave, you leave with your site.
Nobody controls what Google, ChatGPT, Gemini or any AI tool decides to show. We build and maintain the foundation those systems rely on, we check how you show up over time, and we report it honestly. We do not promise rankings, AI recommendations, a number of leads, or a date by which you will appear in AI answers.
The question this section answers: what happens before the site goes live?
The question this section answers: what am I paying for every month after launch?
The question this section answers: what would be extra, or is not something we do?
The question this section answers: what does "two rounds of revisions" actually mean?
Most website projects run late and over budget because feedback arrives in pieces: a text one day, an email the next. We fix that by defining what a round is, what it covers, and when it happens. Recommended wording below; the team should confirm the review windows.
You review the full draft site, collect every change you want from everyone on your side, and give it to us in one meeting (or one written list) within five business days of receiving the draft. We confirm the list back to you in writing, make the changes, and that is one round complete.
Text edits, swapping photos from the ones you supplied, reordering sections, changing colors or fonts within the chosen direction, fixing facts, adding or removing a FAQ, adjusting the contact details. Anything you would notice on the page.
Final corrections to the changes from round one and any small items missed. Round two is for finishing, not for new ideas: new sections, new pages or a different direction are quoted separately.
Switching to a different website direction after design has started; adding pages or sections that were not in the approved structure; rewriting copy you already signed off in the content sheet (unless a fact was wrong); custom features or integrations; changes that arrive after the five-day window or in a second message after the list was confirmed. Those become a third round or an addition, quoted before we start.
If we misread your questionnaire or broke something, we fix it at no charge and it is not one of your two rounds.
Each round has a five-business-day review window. If feedback comes later, the launch date moves by the same number of days. If we hear nothing after ten business days, we go live with the current version and your remaining round carries into the first monthly improvement cycle.
The words are the part that drives search and AI visibility, and the part owners most often change late. Approving them in a content sheet first means revision rounds are about how the site looks and works, not re-deciding what the business says about itself.
The question this section answers: what do I have to do?
Complete the questionnaire (about 30 minutes): services, service areas, hours, licenses, what makes you different, the questions customers ask most. Pick your website direction. Send your logo, photos of real work and your team, and any reviews you have permission to show.
Domain registrar login (or a transfer authorization), access to your Google Business Profile, Google Analytics and Search Console if they exist, and your current website host if we are rebuilding. Everything stays in your name.
One person who signs off the content sheet and delivers each revision round. Feedback within five business days at each step. That is what makes the 30-day go-live possible.
The question this section answers: what can I add later?
An assistant on your site that answers visitor questions from your approved business information, 24 hours a day, and captures their contact details or routes them to you. A conversion tool for people who already found you; it does not affect rankings.
Active management of your profile: categories and services, photos and weekly posts, Q&A, monitoring for issues, and a compliant review-response workflow. The core plan keeps your profile consistent with the website; this add-on actively works it, because it is still where most local customers find you on Google Maps and Search.
The question this section answers: what are the business terms?
Add-on pricing and the processing fee are current as of 22 October 2026. The agreement, not this page, is the binding document.
The question this section answers: how does this compare to what SEO agencies sell, and why is it shaped this way?
We looked at how traditional SEO agencies package the same kind of work, including one proposal that was sent to us. Their structure is useful as a checklist of what customers expect to see spelled out. The substance is different, because the goal here is being found in AI-powered search, not winning a keyword count.
| Typical SEO package | This offer | Why |
|---|---|---|
| Price tiers by page count with "revision hours" per month | Price per page; two defined revision rounds before launch; one improvement round a month after | Hours are hard for an owner to track and easy to argue about. Rounds with a clear definition are not. |
| Keyword targets (20 to 40 keywords) and ranking reports | A fixed set of real customer questions re-checked monthly across Google and AI tools | AI answers are generated from questions, not keywords. Tracking the questions a customer actually asks is the measurement that matches the goal. |
| Backlinks, directory submissions, social bookmarking, classified postings by the dozen | Not included. Consistent business information, real reviews, structured data and quotable content instead | Volume link tactics carry penalty risk and are not what AI systems cite. The sources AI tools pull from are clear web pages, business profiles and reviews. |
| Blog posts as a tier feature (1 to 4 a month) | Four posts a month included from month two, written as direct answers to customer questions | Weekly, answer-shaped content is the single biggest driver of being quoted, so it is the core of the recurring work rather than an upgrade. |
| "AI Overview optimization" as one bullet in a list | The whole offer: site structure, FAQ content, structured data, crawler access, consistent business data, monthly measurement | Being readable and quotable by AI is a property of the whole site, not an add-on. |
| "The higher the tier, the closer to #1" | No ranking or placement promises | No provider controls those systems. Transparent work and honest reporting is the trust position. |
| Admin login, "full control" | You own the domain, profile, analytics and site; we manage changes through the monthly round | Ownership stays with the customer; one managed change process keeps the technical foundation intact. |
What the comparison confirmed we should spell out, because customers expect to see it: hosting and SSL, mobile and accessibility, forms, analytics, who owns the login, what revisions cover, and that content work is included rather than an upsell.