Innovative Group
Local Business Offering
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Innovative GroupLocal Business Offering
Workstream · Offer

Name and branding for the offer

An ownable name for the AI visibility offer, so it can be pitched, searched for, and eventually trademarked. Needed before the referral one-pager and the public page.

Owner
Chris Salazar
Status
Not started

Back to the project plan →

What it will contain

Scope of the build

Shortlist

Eight to ten candidate names, each checked for domain availability, existing trademarks, and whether the term already means something else in search.

The one-line definition

What the name stands for, in the words a business owner would repeat to a friend.

Public page on innovativegroup.io

One or two pages built around the term so that when a prospect hears it from a caller or a referral and searches it, Innovative Group is the answer.

Usage

How the name appears on the one-pager, the product page, the script, the agreement, and the monthly update.

Inputs already written

Start from these

Playbook, section 3: positioning architecture and public terminology

Open →

What's included page (the substance the name has to carry)

Open →
Open decisions

What has to be settled first

  1. Whether the name is under Innovative Design, Innovative Group, or stands alone.
  2. Whether to file a trademark now or after the first customers.

Suggested next step

Chris to bring a shortlist; the team picks in one sitting; the one-pager and public page follow within the week.