Assets
Screened
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Our claims & gate. One record per asset that reaches a customer: a page, an ad, a deck, an email, a proposal. Every number, percentage, client result and superlative in it gets a row in the claim log with a source and a date before the asset publishes. The gate is the sign-off. A claim with no source shows red and the gate cannot be completed around it.
Vendor screen. The same question pointed outward, for any partner, vendor, influencer or agency a client asks us about. Eight checks, roughly twenty minutes. Each one names how to run it.
Standard. Written substantiation held before publication is the requirement under FTC Section 5 today, independent of any pending rule. Testimonial consent is obtained after the result, material connections are disclosed, and no incentive is ever conditioned on sentiment. When a check fails, the fix is to change the asset. It is never to add a disclaimer.