The team portal. Private.
For the Fractional 360 team. Please do not forward.
The template for every chair. This is how Innovative Group turned one fractional seat into a repeatable, productized offer on the site, in the order it happened, so each chair can follow the same path.
AI made information nearly free. What it cannot hand anyone is the scar tissue of having run the function. We built the CMO chair as a productized offer around that difference: a clear method, a repeatable page structure, and a buyer-specific lens. What follows is the same sequence any chair can run.
The chair shipped in phases across a few weeks. Each phase is reusable for the next chair.
Start with the thesis: who the buyer is, what the chair actually sells, and how it is structured. Everything downstream traces back to this.
One authoritative hub page for the chair, with the pillar that carries the core story. This is the page everything else links to.
Industry and stage pages, so the offer reads as specialized rather than generic. For the CMO chair those were dental, SaaS, benefits, and restaurants.
A module on the sister brand, Next-Best Action, tuned to one buyer persona, so the same offer meets a different reader where they are.
Promote from staging to production, refresh the sitemap, and pair it with a LinkedIn launch so the pages have traffic on day one.
Post-launch: schema gap-fill, copy tightening, and structured data so the pages are legible to AI search. The build is never quite done.
The chair holds up because of how Innovative Group is built, not because of a claim.
Chris has run the CMO role eight times across eight categories. The chair is illustrated by someone who has actually sat in it.
Next-Best Action, Beat, and agentic personalization are live in production, not slideware.
IG writes checks into AI companies through its funding and incubation arm, rather than selling consulting hours.
Fractional is one delivery mode of a broader operating company, not the whole business. That is the difference the market feels.
The original build lived as a single, marketing-focused cluster. In July 2026 it was reframed as Fractional 360: a full, interoperable fractional C-suite. The keystone lives at innovativegroup.io/solutions/fractional-360/. The seats and the operators behind them:
Innovative Group. Held the fractional CMO seat eight times.
StrataFusion. Founding CIO at Marketo through IPO; nine PE engagements.
StrataFusion. Security through multiple IPOs; deep in agentic AI.
Thirty-plus years building HR from the ground up.
Product across the 49ers, Facebook, Salesforce, and PayPal.
25 years in tech, the back half in the CFO chair. Confirming his own fit.
Revenue leadership with operator scars. Introductions welcome.
Operations leadership, likely vertical-specific.
The Fractional 360 keystone at innovativegroup.io/solutions/fractional-360/, plus the Next-Best Action module tuned to the marketing-leader buyer.
Path consolidation: whether the deep chair pages migrate under /solutions/fractional-360/ or keep their original home. A decision for after the roster settles.
The five-seat model only works with partners who cover the non-CMO chairs. That is the strategic reason IG and StrataFusion clicked at the June 30 kickoff and July 2 working session. The pages are the public artifact; the partnership is what makes the offering deliverable at full depth.
Most fractional firms sell senior thinking by the hour. Innovative Group operates AI products, invests in AI companies, and productizes the full fractional C-suite. That is the wedge, and it is the template every chair can build on.