POV
"A startup doesn't need a CIO any more than it needs a CMO. It needs advisory at the right level." Greg's line, expanded into the F360 frame.LinkedIn · Greg
The team portal. Private.
For the Fractional 360 team. Please do not forward.
The 30-day content calendar for the Fractional 360 LinkedIn engine, v2, rebuilt on the four-week arc Greg approved on July 14: point of view first, then diligence-as-a-service, then SMB, then enterprise. It starts with Greg and Chris and is built around how Greg likes to show up: case-study stories over webinars, plain talk over corporate speak. David leads production, Agatha learns the voices, and every piece clears review before it publishes. Review path: Greg first, then Ken and Maureen.
What works for Greg is telling a real story from real work, the way he walked us through the Everfox carve-out. Not webinars or a stage. So we produce content from recorded conversations, keep it honest and metaphor-forward, label anything AI-made as AI-made, and let his 35+ years do the talking.
Record a natural conversation (like the Everfox walk-through) and cut it into short posts. No stage, no slides.
Each recorded session yields a small series of thought-leadership posts, gated where they earn it.
Lean into Greg's analogies and plain talk. That's the texture AI can't fake and the fluff can't match.
Greg is IN and moves fast. Henry, Sheren, and others enter the calendar only as they onboard and opt in.
The engine posts from four accounts rather than one, so the same idea gets three more angles and the pair reads like people talking instead of a brand broadcasting. Each account has a lane and a cadence. Other chairs join as they onboard.
The operator's authority. Carve-outs, PE, diligence, the experience-over-knowledge thesis. 2 posts a week. His network is small and personally known, so his posts aim at resonance and his network echoes.
Category building and the buyer's view. What Fractional 360 is, why coordinated beats disconnected, what a CMO chair actually does. 2 to 3 a week, the highest-frequency account.
The build side. Agatha, agentic operations, the maintenance cost nobody prices in, and the honest rough-cut leadership videos. 2 a week, most experimental of the four.
Institutional voice. Amplifies the personal accounts, carries the gated assets, the webinar promotion, and the partnership announcements. 3 a week, mostly amplification.
First posts written for each account so nobody is starting from an empty page. Written to the voice rules, not yet approved by anyone. Change or kill freely.
A firm charged a client seven figures for a carve-out plan. I could generate a version of that document in about four minutes now, for roughly nothing.
That is not the interesting part. The interesting part is what the four minutes still cannot do.
It cannot tell you which of nine concurrent workstreams breaks first. It cannot tell you that HR has a 90-day clock because of benefits and payroll while everything else has twelve months. It cannot tell you which vendor promise is real, or when to walk away from an SI who is telling you what you want to hear.
Knowledge got cheap. Experience did not.
The firms being commoditized right now were selling the part that got cheap. The scars are still expensive, and they should be.
Draft for Greg. Everfox specifics deliberately unnamed. Suggest posting mid-week, no hashtags.
Most fractional engagements are a CMO contract here, a CFO contract there, a security advisor on the side, and nothing connecting any of them.
The chairs sit independently. The operating model fragments. Value compounds slower than the math says it should.
Here is the test I keep coming back to: when the fractional CMO and the fractional CIO show up to the same Monday operating review with shared metrics and a joint roadmap, the chairs compound. When they do not, they cancel.
That is the whole thesis behind Fractional 360. Seven chairs, each held by the firm that actually specializes in that function, on one cadence and one accountability model.
The fractional executive market goes from $5.7B to $19.1B by 2033 and 40% of mid-market C-suite roles are projected fractional by 2027. The demand is not the question. The operating model is.
Draft for Chris. Links to the F360 solutions page. Strong candidate for the launch post.
Everyone is talking about what AI can do. Almost nobody is pricing what it costs to keep working.
We run an agentic operator called Agatha across our go-to-market. It is genuinely good. It is also something I am fixing, tuning, or unblocking most days of the week. That maintenance is real work and it does not show up in anyone's ROI slide.
I used to say 80% AI, 20% us. I flipped it this year. Now it is 20% AI doing cleanup and refinement, 80% our judgment doing the thinking.
Because the thing AI does not have is judgment. It does not care which way your decision goes. It will take you somewhere efficiently and it will not tell you the destination was wrong.
If you are standing up AI and nobody owns the maintenance, you have not bought leverage. You have bought a second job.
Draft for David. Matches his rough-cut style. Works as a talking-head clip too.
The fractional executive market is the largest leadership re-architecture in a generation, and nobody has named the category yet.
Fractional 360 is our answer: the complete fractional C-suite, designed to interoperate from day one. Each chair held by the firm that specializes in that function. One operating cadence. One accountability model.
Read the thesis, the seven chairs, and how they work together in practice.
Draft for the company page. Links to /solutions/fractional-360/. Amplify Greg's and Chris's posts the same week rather than competing with them.
A CEO once told me he had been breathing his own exhaust for too long.
He had just moved on from his prior technology leader and he did not want a strategy deck. He wanted someone with enough scars to walk in, look at his people, his process and his technology, and tell him the truth about what he actually had.
That evaluation took weeks, not months. It did not need a binder or a team of six. It needed someone who had stood up the thing he was trying to run.
That is what diligence looks like when an operator does it instead of a consultancy. And it applies in both directions: before you buy, and before you sell.
Draft for Greg. Malwarebytes unnamed. Naveen is a natural repost for the deal-side audience.
Weeks 2 to 4 follow the same pattern across all four accounts, mapped to the arc below. Full drafts land as each week's theme is approved.
Roughly 2-3 posts per week to start, all Greg-personal (fast lane). Anything invoking the StrataFusion brand loops in Ken; every brand-facing draft goes to Maureen before publish. Format tags: Series = multi-post cut from a recording, POV = single opinion post, Explainer = concept piece, Gated = lead-capture asset.
Greg's Everfox carve-out walk-through, five minutes at the top of the July 2 call, is the strongest asset we have. It's a real engagement that proves the entire thesis at once: the strategy, the best practices, the case for Fractional 360, and Greg's (and SFG's) credibility. From one recorded telling of this story we can produce content across five angles, then repeat the pattern with the next engagement. This is how we turn expertise into a repeatable, modular library instead of one-off posts (RJ's point exactly).
The operator's carve-out playbook: a $400M/400-person stand-up on a 12-month, $1M/month TSA clock, nine concurrent workstreams. Scars, lessons, and the counsel to "hire a CISO, not a CIO."
How we productize senior expertise into a repeatable method and roadmap: the modular framework a client can actually follow. This is the answer to "how do we package this so it scales."
The carve-out IS the pitch: a new entity missing a CRO, CMO, and CISO, and a rebrand that (Greg's words) "screwed the pooch." Exactly the five-seat gap F360 fills.
Marketo through IPO, nine PE engagements, carve-out and TSA mastery, plus the Malwarebytes fresh-eyes diligence story. Proof, not claims.
Short-post series (Weeks 1-2) · a "Carve-Out Operator's Checklist" gated download (Week 3) · a diligence-as-a-service explainer · an IG best-practices / methodology piece · and a reusable case-study template we run against the next engagement. One recording, a month-plus of content.
Draft: David + Agatha draft in Greg's voice from the recording or brief.
Voice check: Greg reviews his own pieces, and the review cycle shrinks as Agatha learns his tone.
Brand check: anything invoking the StrataFusion brand goes to Maureen before publish; Ken is looped in whenever it's SFG-branded (not just Greg-personal).
Publish + measure: IG publishes and amplifies; performance rolls up weekly.
This is the same human-in-the-loop discipline we've put on the portal itself: drafts are drafts until a person signs off, and brand-facing work always clears Maureen first.