Pillar · Missed calls cost money
"The average small business saves $20,000 a year with All Voice AI answering inbound calls."
A sharp ROI hook anchored on the published savings number, in the brand gradient.
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A single home for the fractional CMO engagement: the mandate we signed, the positioning we locked, every deliverable shipped, and where Month 3 takes us. It updates as the work moves, so nothing gets lost between calls.
One question stays answered here: what are you getting for the retainer.
The role gives All Voice AI senior marketing leadership without the cost of a full-time hire. The work is strategic by design: direction, prioritization, and narrative that compound, so the positioning set now is the same one that goes to sales, investors, and an eventual in-house marketing lead. Effective January 14, 2026.
We tightened the story around one line and three clear product lanes, so every audience, customers, partners, and investors, hears the same thing. Voice AI Ads is the wedge: a patent-pending category with a large, credible market narrative that sets AVAI apart from generic voice-AI vendors.
The core: every call answered 24/7, in your brand voice, in 57 real-time languages, live in under 30 minutes.
A patent-pending category framed against a $320B TAM narrative. The strongest fundraising hook and the clearest differentiator.
The path to scale beyond direct SMB sales, opening enterprise and partner-led distribution.
Social proof is on record on the homepage, with Arlo, Boys & Girls Club, Strictly German Auto, and B-On among the named customers, which is enough credibility to justify enterprise and partnership conversations. The Voice AI Ads announcement from November 2025 is now a reusable proof point across fundraising and partnership decks.
The category we are building the story around: promotions and offers delivered inside live, AI-powered voice conversations. Announced with Factory Berlin in November 2025 as the first monetized voice-AI advertising platform, protected by pending patents. It reframes AVAI from a cost-saver into a revenue platform, which is the difference that gets investors leaning in.
This is a market with strong tailwinds, and the AVAI story is built to ride them. A quick read on where voice AI is heading, and why "every call answered" lands right now.
The AI voice-agent market is projected to grow from roughly $3.5B in 2026 to about $35B by 2033, inside a conversational-AI market heading past $80B. Adoption is tripling among the small and mid-sized service businesses that are exactly AVAI's core ICP, and the pain is concrete: most missed calls happen after hours, and a large share of those callers are ready to buy. That gap is what AVAI closes.
Figures drawn from Grand View Research, Fortune Business Insights, and 2026 industry adoption reports.
Everything shipped across the engagement, grouped so it is easy to find. Live links open the deliverable; documents live in the shared drive.
The go-to-market foundation plus a Product and Market one-pager, with a project board to track the full scope.
The PLG motion for how AVAI turns free trials and self-serve setup into paying customers.
"All Voice. All Calls." with three product lanes and the Voice AI Ads wedge, now the single source for the AVAI story.
Goals, progress, and the forward path in one read, with the Month 3 plan spelled out.
The next-25-customer plan mapped across the team's networks, plus a weekly seller-training cadence and the direct-to-SMB and platform-licensing tracks.
The pivot from influencer affiliates to direct ads to compete with GoHighLevel, the full Meta and Google GTM plan, and the paid update prepared with Michael Sykora.
A static, schema-rich rebuild optimized for SEO, AEO, GEO, and AI search, covering the full page set the old WordPress site was missing. Relaunched live on Jun 3, 2026, hosted on Netlify with DNS cut over to the new experience.
A page that operationalizes the "#1 Voice AI for SMBs, per ChatGPT" claim so it is citeable by search engines and AI assistants.
A proposed signup, login, and forgot-password pattern that would route into the live app and checkout. Delivered as a recommendation; the build was parked because it needed backend and payment-gateway access.
The editorial and SEO plan that guides what the site and social publish, and why.
The rules that keep every page and post human, on-brand, and free of AI tells.
A keyword-led page strategy with structured data and Search Console setup, built to rank in Google and to be ready for LLM ingestion in ChatGPT, Gemini, and AI search. It includes platform recommendations, with the final selection and number of managed platforms set to the agreed scope.
A weekly post schedule with publish-ready copy, on-image copy, and creative direction mapped by date, refreshed each month.
A recurring edition that turns the content pillars into an owned-audience channel.
GA4, Google Tag Manager, and Search Console stood up, with button-level events (signup, pricing, call, logo, coupon clicks) and Podscribe attribution firing on the demo.
A one-page marketing dashboard tied to the SOW: funnel metrics, CAC targets, pipeline progression, and site conversion.
The LinkedIn engine went live on June 9 with the first post at 9am PT, and it has been running since: around 20 posts a month plus a biweekly newsletter, each with publish-ready copy and fresh creative. Here is a sample of what has gone out.
Part of the mandate is making sure the marketing signals hold up in a fundraising room. Here is what is already working for that, and what Month 3 adds.
The November 2025 announcement with Factory Berlin: the first monetized voice-AI advertising platform, patent-pending. A reusable proof point across decks, partnerships, and press.
The "#1 Voice AI for SMBs, per ChatGPT" recognition page, built so the claim is citeable by search and AI assistants in an investor's own research.
A three-page source of truth for the AVAI story that feeds decks, partnership conversations, and press, so every version stays consistent.
An IR contact wired into the site (IR@allvoiceai.com) so inbound investor interest has a clean, dedicated path.
The single biggest gap today is a shared KPI view. Month 3 closes it with Scoreboard v1: one page, tied to the SOW, that tracks the funnel end to end so progress shows up as hard numbers you can act on. Here is the frame it will report against.
Month 2 surfaced a few clear opportunities that the numbers will let us prioritize: the conversion path is Calendly-only today, so there is room for a gated lead magnet to catch top-of-funnel intent; the "Sales Reps" nav item would read more clearly with a naming pass; and the Solutions and Integrations pages would land harder with ICP-specific framing to match the homepage story.
You work directly with the people who run the work. Chris sets direction and owns the strategy; a marketing strategist drives the content, site, and tracking day to day; and the wider Innovative bench flexes in by scope for design, web, paid, and data.
Strategic leadership, GTM and positioning, investor and executive readiness, and the accountability for direction and prioritization across the engagement.
Runs the content calendar and newsletter, the website revamp and auth-flow recommendation, the SEO and AI-search work, and the GA4 tracking build.
Beyond the two of us, the Innovative bench covers design, web development, paid media, and data, scoped in when a specific piece of work calls for it, so the engagement flexes without carrying full-time overhead.
A short look ahead at what is in motion. Some of it is early and confidential, shared here for the leadership team and kept off anything outward-facing until it is real.
An enterprise partnership is in early, confidential discussion. We are keeping it quiet until it is real, and will bring the detail once there is something to announce.
Later this year we align the founders' profiles with the All Voice AI page to accelerate organic follower growth, then layer in a low-cost paid campaign to scale quality followers.
The Meta and Google plan turns on with budget, training on the best-fit SMB segments to bring cost per demo down from roughly $80 toward $20 to $30 over time.
The one-page executive dashboard tied to the SOW, with a deeper working view underneath for the day-to-day detail.
The next step is a 30-minute working session to lock Month 3 priorities and sign off on Scoreboard v1. From there: the ICP-tight messaging pass, the investor narrative brief that feeds decks and press, and the channel prioritization memo for where the first post-raise dollars go, alongside finalizing the SEO strategy and the set of platforms we manage under scope.
The through-line stays the same. The positioning, the proof points, and the story we set now are the assets AVAI keeps, and the ones that carry into the raise and the first full-time marketing hire.
All Voice. All Calls. Chris Salazar & the Innovative Design team