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zip × Innovative Group
FY27 Enterprise ABM Pilot · Account plans

Ten accounts, one plan each.

Each pilot account gets its own plan: where the deal stands, who decides, what we run and how we measure it. Target came first and sets the template for the other nine. Plans go live here as each one is reviewed with its Zip seller.

Accounts
10Big box, department, brand, specialty and grocery
Plans live
1 of 10Target
Program runs through
Jun 30, 2027Final readout vs. holdout
Plan owner
RitaWith each account's Zip seller
The ten

Pick an account.

Seller assignments and notes come from the kickoff on 13 and 14 October 2026.

01Plan live

Target

Big box · Seller: Chad

Treasury is open to more BNPL options. The plan builds toward a November exec meeting with Pam Tomczik and Matthew Goldberg.

Open the plan →
02In progress

Walmart

Big box · Seller: Patrick

Grocery angle; an NDA is a meaningful milestone.

Plan coming soon
03In progress

Costco

Big box · Seller: Patrick

The relationship sits with treasury; the plan widens it.

Plan coming soon
04In progress

Nordstrom (incl. Rack)

Department · Seller: Anne

One CMO across both banners; Rack is the way in.

Plan coming soon
05In progress

Macy’s

Department · Seller: Anne

Plan to follow.

Plan coming soon
06In progress

Kohl’s

Department · Seller: Chad

Salesforce record clean-up needed first.

Plan coming soon
07In progress

Nike

Brand · Seller: Caroline

Footwear references support the story.

Plan coming soon
08In progress

Chewy

Specialty · Seller: Anne

Current BNPL exclusivity ends at year end.

Plan coming soon
09In progress

Albertsons

Grocery · Seller: Anne

Further along than the original pick.

Plan coming soon
10In progress

H-E-B

Grocery · Seller: Patrick

Grocery messaging already exists.

Plan coming soon

Every plan follows the same nine sections: account on a page, where the deal stands, why now, buying group, messaging, plays, signals, measurement, and ownership. Scores and milestones use the pilot's Account Score and the velocity score built on Zip's Hive rubric.