IG× Cupples Keller Designs logo INNOVATIVE GROUP × CKD
Kickoff · Brand Foundation · Aug 12

Welcome aboard. Let's begin.

You've signed, and the hard part is on our side of the table. Today is the easy, enjoyable part: a short session to shape a few high-level pieces together, then we go build. There's nothing to prepare, so just bring yourselves.

When
Wednesday, Aug 12
Format
A short working session
With you
Amy, Keith & team
From us
Chris, Andy & Michael
Today

A short, easy start.

Four beats, and none of them ask anything of you ahead of time.

1

Welcome

Quick hellos, and why we're excited to build this with you.

2

The few pieces we'll shape together

A guided conversation: we bring the questions and the structure, and you talk it through.

3

Set the rhythm

Pick the cadence for our working sessions so it fits your week.

4

One small first step

A single, no-rush ask to get the anniversary content flowing. Then we're off.

What we'll shape together

Three pieces, one conversation.

High level for today. We take these away and turn them into finished work, so your team doesn't build anything.

01

The CKD brand

Who Cupples Keller Designs is: the Public Place and Private Space story, in words the whole studio can use.

02

Mission & vision

Where the studio is headed and what it stands for, so every decision has a north star behind it.

03

Amy's voice

The start of positioning Amy as a recognized voice in landscape architecture, with a presence in the rooms that matter.

The rhythm

A cadence that fits your week.

We run this as short working sessions with room to think in between, never all-hands-on-deck.

1

Session at a time

Each session is a focused, guided conversation. We facilitate; you talk it through.

~1 wk

Room to breathe

Sessions run about a week apart, so there's time to reflect and nothing feels rushed.

0

Homework

The work happens on our side between sessions. You react to what we bring back.

The one small ask

One person, no rush.

The only thing we'll ask of your team today.

Nominate an assets owner

Pick one person (a junior team member is perfect) to start gathering project photos and short clips for the 40-for-40 anniversary kit over the coming weeks. One owner, one ask, and no deadline pressure. We handle the rest.

Glad you're here

Let's build the next 40 years.

That's the whole session. Short, clear, and set up so the momentum is ours to carry.