Private working document.
Prepared by Innovative Group for Ken Crafford, Greg Higham, Maureen Vavra, Lars Rabbe and Joseph Frascati. Please do not forward.
Companion to the round-one concept review, which carries the three creative directions, the audit findings, and the decision log. This page is the delivery view: scope options, decisions, and the first 30 days. Three ways to bring stratafusion.com in line with the Fractional 360 push, sized so partner expectations stay intact (the look-and-feel refresh that recently shipped was the crawl; this plan is the walk and the run). IG does the build work as part of the partnership. No bill. Ken owns the call on the SFG side, with Lars Rabbe and Joseph Frascati leaning in.
The site runs on Webflow, chosen for being modern and easy to edit. Any plan works with Webflow rather than around it; no migration is required to make progress.
The team shipped a look-and-feel refresh recently and it reads current. This plan builds on that work rather than reopening it. Content is the current phase, and Ken holds that baton.
IG ran an SEO and AEO/LLM-search audit of stratafusion.com. Short version: the expertise and the metadata are strong, and the gap is delivery speed plus off-site signals. Fixable with structure, schema, and a content cadence. (Audit link re-shared once the login is re-keyed.)
As content ships from IG and StrataFusion: where does StrataFusion host and post its share? The site needs a home for it, and the social channel needs an owner.
Keep the current Webflow site as-is and tune it: fix the audit findings (titles, schema, internal links), add a Fractional 360 page aligned with IG's, and stand up an insights section for the content engine.
Timeline: 2-3 weeks from go.
Keep the Webflow shell exactly as partners know it. IG builds the new pieces alongside it: a Fractional 360 hub, an insights/content home, and the audit fixes, all matched to the current design so nothing feels replaced. When the content engine proves itself, the run phase (a fuller rebuild) becomes an easy yes instead of a leap.
Timeline: hub + insights live inside 3 weeks; run-phase decision after 60 days of content data.
A fresh site (20+ pages at go-live) built on IG's system, with daily-update ease and the SEO/AEO machinery IG runs on its own properties. Webflow stays up until cutover.
Timeline: MVP live by end of August if greenlit this week.
| # | Decision | Recommendation |
|---|---|---|
| 1 | Which option | Option B (crawl-walk-run) |
| 2 | Where SFG content lives | New insights section on stratafusion.com, cross-linked with IG |
| 3 | Social home + owner | SFG LinkedIn page, one named owner; IG amplifies |
| 4 | Measurement | Webflow already gives us baseline stats, so nothing is blocked. Worth standing up GA4 and Search Console together with your team when it suits |
| 5 | Day-to-day SFG contact | Lars Rabbe or Joseph Frascati, working directly with IG's build team |