The Next Chapter

Website kickoff. Private working document.

Prepared for Ken Crafford, Greg Higham, Maureen Vavra, Lars Rabbe and Joseph Frascati. Please do not forward.

Working portalHome · latestSept 18 readoutWhat we built since FridayThis weekSFG staging siteFractional 360 site
StrataFusion×Innovative Group
LiveUpdated Thursday, October 15 · Working portal for the StrataFusion website

Where we are, and what is next.

This page is the home base for the website work. It began as the September 15 kickoff pre-read, which is still below exactly as it was, with anything a later decision changed struck through and updated in place. Everything since is logged here first. When something is done, it gets crossed out.

Three things we need from you this week

Everything else is below. These three move the launch.

  1. Review the staging site and the content sheet. One round of edits, in the sheet's “Your revision” column. Rows marked keyword-optimized: keep the term, change the words. Staging site · content sheet is attached to the email.
  2. Engagement stories two, three and four. Summary level, unnamed is fine. Ken is pulling these from the partner short list. David or Rita will interview whoever owns each one.
  3. A yes or no on the four Fractional 360 links. Footer line, the lane-page module, shared partner profiles, and keeping F360 off the home hero and the security and PE pages. The four links · F360 preview.
Open the staging site →The chosen direction →
The four stages
Stage 1
Define

Kickoff on the 15th, working session on the 18th, readout on the 28th. The lane and the stance are decided.

Done
Stage 2
Design

Headline and home direction chosen October 15: option one, Direction A, with two wording edits. Lane owners named. Visual direction: editorial and premium (a16z, Bessemer, Thoughtworks as references), light and dark, the firm's own strata motif drawn in code.

Done
Stage 3
Develop

The full site is on staging: home, virtual and fractional leadership, how we work, AI governance, cybersecurity, private equity, partners, all 53 points of view, about, contact. Your review is the gate.

On staging now · one revision round
Read these, in this order
New · from the session
What you told usThe readout of the 18th. Every sticky and star, the votes, the four headlines and what the site becomes.
Open the readout →
New · built since the session
What we built since FridayEverything on this page was built in the seven days after the working session: the search data behind the lane, and nine first screens of the site, home in three directions, the lane page in two, and four more.
See what we built →
September 15
The kickoff pre-readThe original case for the work: the demand, what great looks like, your people, the seats. Still below, marked where things have moved.
Read the pre-read ↓
What is done, what is moving, what is waiting

Done

  • Kickoff pre-read and kickoff callSeptember 15
  • Working session: lane and stance decidedSeptember 18 · owners named for security, AI and private equity
  • Every sticky and star from the board capturedThe readout, section 02
  • Four headline options drafted from your starred wordsThe readout, section 04
  • Partner count and practice order correctedA dozen partners. Private equity fifth, as your site lists it.
  • Your live site read, and the good parts keptAssessment, Mobilize, Shift stays as the spine
  • Fractional 360 principles matched to your stars, six of sixThe readout, section 08
  • Search demand checked for the laneWhat we built since Friday, section 02
  • Full staging site built: 77 pages, 100 redirects, search files, light and darkOctober 15 · staging
  • AI governance keyword analysis and pageOctober 15 · Joseph said yes on the call · the page
  • Headline chosen: option one, with two wording editsOctober 15 · readout
  • Home direction chosen: AOctober 15 · B and C kept for reference · screens
  • Lane owners namedVirtual and fractional: Ken, Lars, Joseph. Security: Henry. AI: Joseph. PE: Greg. Digital strategy dropped as a lane.
  • First screens, nine of themA week ahead of plan · What we built since Friday, section 03

In progress · IG

  • Hosting decision and cutover plan, told to KenIG hosting, old Webflow kept one week
  • Partner profile pages: photos, then two at a time with each partnerAfter launch
  • Monthly search volumes as numbers, not bandsNeeds read-only access to a Google Ads account
  • The Fractional 360 site on its own domainPreview built · open the preview · domain still to be chosen
  • The first point of view, on the AI headcount gapDrafting from the discussion on the 18th

Waiting on you

  • Review staging and the content sheet, one roundThis week · staging
  • Engagement stories two, three and four, summary levelKen, from the partner short list
  • A yes or no on the four links to Fractional 360the four links, above
  • React to the visual direction on staging (light and dark)What is great, what you hate, what is missing. Photography comes next: partner headshots first.
  • Partner headshots, one file eachSo the initials on the partner cards become faces
  • Lane page title, and a yes or no on AI governanceWhen you can · screens
  • One more engagement story, unnamed is fineBy October 9

Up next

  • Your revision round appliedWithin two days of receiving the sheet
  • Domain pointed to the new site, old URLs redirectedEnd of October
  • First point of view on AI (Joseph and Ken), then Lars on executionAfter launch
  • Security and private equity pages deepened with Henry and GregFast follow
  • Search Console and AI-answer checkTwo weeks after launch
The log
Thursday, October 15
Direction chosen, and the full site built

Option one and Direction A, with two wording edits. Lanes named: virtual and fractional leadership (Ken, Lars, Joseph), cybersecurity (Henry), AI (Joseph), private equity (Greg); digital strategy dropped as a lane. Joseph said yes to AI governance. Visual direction: bvp.com. The whole site went to staging the same day, with a content sheet per page and every old URL mapped.

Staging siteRecording
Monday, September 28
Readout, and a week of building, published

The readout of the working session with four headline options. And everything we built in the seven days since: the search data behind the lane and nine first screens of the site.

ReadoutWhat we built since Friday
Friday, September 18
Working session on Miro

The lane is interim and fractional leadership. The stance is candid, independent and senior. Owners named for security, AI and private equity.

The boardRecording
Tuesday, September 15
Website kickoff

The pre-read below. The decision to take it in small chunks, starting with the one-liner and the lane.

Pre-readRecording

Below this line is the original September 15 pre-read. Where a decision since has changed something, the old wording is struck through and the current position sits beside it in blue.

Kickoff pre-read · September 15, 2026

Six thousand open seats are looking for exactly what you do. Time they could find you.

A LinkedIn search for fractional CIO returns more than six thousand US postings this week. Interim CIO, the same. Ken Crafford and John Dick founded StrataFusion in 2001 to do precisely that work, and the firm has done it for McAfee, Symantec, Malwarebytes, Gap and Archer Aviation. The hard part, the leaders, is done. The website is the part we get to build together, and we could not be more excited about it.

Trusted byMcAfeeSymantecMalwarebytesGapArcher AviationPorts of AmericaSpecializedEverfox
#9Page one for IT carve-out consulting, alongside BCG and FTI
100Technical SEO score. The structure is clean.
86Domain rank, earned over 25 years
31Named people on the team page, each with a lane
Prepared byInnovative Group
Chris Salazar, Ashlesha Khond, David Garcia
ForStrataFusion
Ken, Greg, Maureen, Lars, Joseph
FormatWorking document
Read in fifteen minutes, decide in one session
BasisPartnership
IG builds as part of the alliance. No charge attaches to this work.
00 · The thesis

In 2026 a firm's website is where buyers and AI decide who to trust. Yours already wins one of those fights.

One article, the Private Equity Guide to IT Carve-Outs, put StrataFusion on page one next to BCG. It was written once, with no search tuning behind it. That is not luck. That is what happens when real operator expertise meets a query nobody else has answered properly. This project is about doing that on purpose, for every practice, on a site that loads as fast as the thinking behind it.

"Don't let good be the enemy of great. We have an exceptional team."

Greg Higham Greg Higham, September 1
01 · The demand is already posted

Nobody has to be convinced this market exists. It is on LinkedIn, today.

We ran three searches on September 14 with no filters beyond the United States. Every card below is a real posting, live this week, with the company and the date as LinkedIn shows them. Click a count to run the same search yourself in the room. Then look at who is posting: firms shaped like yours, hiring to grow, and companies with an empty technical seat they need covered right now. Both are your funnel.

6,000+Fractional CIO postings, United StatesRun the search ↗ 6,000+Interim CIO postings, United StatesRun the search ↗ 2,000+Fractional CISO postings, United StatesRun the search ↗

The first group tells you the category is growing: competitors are recruiting for the exact seats your partners already hold. The second group is the more interesting one. Every organization posting a CIO, CTO or Chief Digital Officer role has that seat empty for the four to nine months a search takes. An interim or fractional offer that finds them in that window is not competing with the hire. It is covering it.

What the buyer is asking for, in their own words

Gartner is hiring people who look exactly like your partners

From the live Gartner Executive Partner posting

Gartner Executive Programs is an exclusive, membership-based organization serving over 8,500 CIOs and senior IT leaders across 87 countries.

Manage a portfolio of 28+ member relationships.

Consulting and/or CxO roles with 15+ years of progressive technology exposure. Demonstrate exposure to large end-to-end transformative initiatives having led or co-led large critical programs.

Extensive knowledge of a CIO's focus areas and the challenges of today's CIOs.

Demonstrable sales and/or business development experience with CXO level executives.

Read it as a description of the StrataFusion bench

15+ years, CxO roles, large transformations. That is every partner bio on your team page. Lars has forty years of it. Ken has thirty.

Knows a CIO's focus areas. Thirteen of your bios describe sitting in the chair, which is a different thing from advising it.

Sells to CXOs. Twenty-five years of doing exactly that, with the logos to prove it.

The difference. Gartner sells this as a membership, one advisor to twenty-eight members, at Gartner prices. You sell the person who has actually held the seat, on the client's problem, for as long as they need. The website should make that contrast legible in one screen, without saying Gartner's name once.

02 · What great looks like

Six firms that turned expertise into a front door.

Not design inspiration. These are advisory and investment firms whose websites do work: they get cited, they get read, they fill a pipeline. Each card opens to what they did, what it produced, and what it means for StrataFusion. Sources are linked. The first one is yours.

03 · The pattern

Six moves that keep showing up.

Strip the six examples down and the same moves appear in every one. None of them require a new brand or a new platform. All of them are available to a firm founded in 2001 with about a dozen partners, thirty-one named people on the team page, and a real client list.

1

Own one question completely

Fortium took the market map. First Round took founder craft. StrataFusion already holds IT carve-outs. Pick the next one and answer it better than anyone.

2

Let the operators speak

Named operators with real points of view outperform firm-voice copy. Thirty-one people on the team page is thirty-one sources of citable expertise.

3

Make the door obvious

A PE operating partner, a company mid-carve-out, and a board with an empty chair each need to see themselves in five seconds.

4

Structure for the machines too

Schema, speed and clean architecture are what let AI answer engines quote you. The content is the fuel. The structure is the engine.

5

Publish on a rhythm

First Round ran two pieces a week with a team of two. Cadence beats volume, and Points of View already has 21 pieces to build from.

6

Name the category before someone else does

Fortium coined Leadership-as-a-Service and was acquired inside a year of the market map. The coordinated fractional C-suite is an open name.

04 · North stars

Five firms, big and boutique, that show off what they do.

The section above is about results. This one is about craft: how firms like yours present themselves when they get it right. Pick a firm, then flip between what their site does, how they use video, and the artifact they are known for. Two of the videos are embedded and play here. The rest link out to the real thing.

05 · The people

This is the team a client gets. It deserves to be seen.

The StrataFusion team and the Innovative Group team working alongside you. Between the two firms sit decades of interim, fractional and advisory C-suite experience, which is exactly what the market is asking for right now. Every one of these faces is a story the website is not yet telling.

06 · Your story

2001 to 2026. Twenty-five years, one purpose.

The About page says it in a paragraph. Told as a sequence, it is the most persuasive thing the firm owns, because no competitor can copy a history. This is the spine the new site is built on.

2001

Ken Crafford and John Dick see a gap

Executive consulting was either strategy without hands or hands without strategy. StrataFusion is founded to fuse the two: Technology Plus Business, from strategy through implementation to measured value.

The method

Assessment, Mobilize, Shift

A proprietary diagnostic, an actionable prioritized roadmap, then adoption. The same shape the firm still runs today, and the same shape the paid assessment front door is built on.

The clients

The names that trust the work

Security, software, retail, aviation, infrastructure. The logos on the home page today are the proof most firms would give anything for.

McAfeeSymantecMalwarebytesGapArcher AviationPorts of AmericaSpecializedEverfox
The bench

Thirty-one named people, each with a lane

Greg Higham and Benjamin Dai rejoined as partners. Henry Ivey holds security. Lars Rabbe brings forty years of CIO work, and Joseph Frascati carries product and the web. Thirty-one named people, each with a written specialty, is a content engine waiting to be switched on.

The proof

One article reaches page one against BCG

The Private Equity Guide to IT Carve-Outs ranks ninth for a query that fires an AI Overview, in a field of BCG, FTI, Valantic, RKON and LEK. One post, written from real experience, and it is holding.

2026

The partnership, and Fractional 360

StrataFusion and Innovative Group build a coordinated fractional C-suite together. Eight chairs, six of them filled, with Greg and Chris co-leading. The offer does not yet exist on either website. That is the next chapter, and it starts tomorrow.

07 · The full technical C-suite

Your team page already describes a complete technology bench. The site says two things.

The home page leads with IT carve-outs and fractional CISO, and it should: that is the wedge that reached page one. Read the thirty-one bios on your own team page, though, and a much bigger firm appears. We counted every seat those bios describe. Click a seat to see who covers it today. The purple ones are the seats the market is starting to ask for by name, and you already have the people to fill them.

Updated September 18The lane you chose to market first is interim and fractional leadership, across CIO, CISO and CTO. Carve-outs and security keep their owners and take their turn.

Deep todayCovered todayEmerging, worth namingFuture seat to claim
Why this matters for the website. A buyer searching for an interim CTO, a fractional Chief Data Officer, or someone to own AI governance for a board will not find StrataFusion today, even though the bios say the firm has done that work for years. Every seat here becomes a door on the site: a page, a partner with a point of view, and a query the firm can own. Counts are from the bios on stratafusion.com/our-team on September 14, so they will move as the team page does.
08 · Where you stand

What is already earned, and what is ready to unlock.

The structural figures below were re-checked against the live site on September 14. The speed numbers come from the July audit, so re-running them together is the first thing on the week-one list, and the target is the same either way. The foundation is stronger than most firms twice the size, and none of the unlocks require a rebuild.

Already earned

100
Technical SEO scoreMetadata and structure are clean. The architecture maps to how buyers search.
86
Domain rankBuilt over 25 years. This is authority a new firm cannot buy.
#9
Page one for IT carve-out consultingNext to BCG, FTI and LEK. From one article.
1.9s
Desktop load timeProves the site can be fast. The phone experience just needs to catch up.
21
Points of View publishedReal material from real operators, ready to be structured into clusters.
Done
Title already sharpenedThe home page now leads with IT Carve-Out Consulting and Fractional CISO. That is the July recommendation, shipped.

Ready to unlock

2.5s
Mobile load, from 7.8Lazy-loading the 88 images that load on first paint, plus three known fixes, recovers most of it. No rebuild.
90+
Mobile score, from 64The threshold for AI Overview eligibility. Once crossed, the carve-out ranking starts getting cited, not just listed.
1
A designed share cardMeta description, canonical, og:title and og:description are all in place, and the share image is currently a screenshot of the site. One designed card makes every link posted in Slack or LinkedIn look deliberate.
Schema
Service and Person markupOrganization schema is there. Adding the practices and the partners tells AI engines exactly who does what.
$59.50
The open Fractional CISO queryHigh cost-per-click, low competition, and Henry Ivey holds the chair. One structured guide can own it.
0
Fractional 360 on either siteThe single most valuable empty space in the partnership. Phase B gives it a home on both.

Also on the quick-win list, a placeholder contact address and a small housekeeping pass on the footer. Two minutes each, and the kind of thing every firm's site collects over time.

09 · A glimpse

Same brand, same Webflow, sharper doors.

Nothing here reopens the refresh your team shipped. Toggle between the home page as it stands and one version of where it can go: your palette, your type, your headline, with three buyers each finding their door in one click.

stratafusion.com
STRATA
FUSION
AboutOur TeamOur ExperiencePoints of ViewCommunity
Get In Touch
For businesses

Innovate Today,
Lead Tomorrow.

Fusing strategic transformation and technology execution, shifting the future of business.

Our ServicesAbout Us
Faithful to the live page as of September 14. Real headline, real nav. The look is current and it stays.
STRATA
FUSION
Carve-OutsFractional LeadershipFractional 360InsightsOur Team
Talk to a partner
Technology Plus Business · since 2001

Innovate Today,
Lead Tomorrow.

The operators behind McAfee, Symantec, Gap and Everfox, available as interim and fractional leadership, or as one coordinated C-suite.

See how we workRead the carve-out guide
Which one is you?
A portfolio company that needs a chair filledPE operating partners: diligence, carve-outs, TSA, interim leadership.
A company mid-transitionCarve-out, merger, a CIO who just left. Full coverage with a clean handoff.
A board asking harder questionsAI governance, security posture, a diagnostic before you hire.
McAfeeSymantecMalwarebytesGapArcher AviationEverfox
Same headline, same palette, same build. What changed: a door for each buyer, the client proof moved up, and the partnership offer in the nav. Under 2.5 seconds on a phone.
Marketing on a page, StrataFusion edition
The one line
Own IT carve-outs and fractional technology leadership in search and in AI answers, then give Fractional 360 a public home. Everything below serves that sentence.Updated September 18Own interim, fractional and virtual technology leadership in search and in AI answers, from senior operators with nothing to sell but the right answer. Fractional 360 is the bench behind it.
Who we are selling to
PE operating partnersCarve-out and transition leadersBoards with an open chairCEOs of $50M to $500M companies
Three doors on the home page, one per buyer. Each has its own proof, its own language, and its own next step.Updated September 18The buyer is usually the CEO, CFO or COO holding a technology problem that has become a business problem, more often than the CIO. The home page is written to them.
What we lead with
The carve-out guide, then the fractional CISO guide, then a door for every technical seat.Updated September 28Interim and fractional leadership first. The carve-out guide and the security work stay and take their turn. An AI governance page is proposed, pending your yes, because it draws the most search interest of anything tested. The data The first is already winning. The second is an open category with Henry Ivey in the chair. The third is the thirty-one bios on the team page, turned into pages a buyer can find: interim CTO, fractional CIO, Chief Data and AI leadership, transformation, PMO. All of it is expertise the firm already has.
The programs
A. Foundation. Speed, schema, share tags, the three doors. B. The hub. Fractional 360 on both sites, cross-linked. C. The engine. Insights architecture, a cluster per practice, partner interviews, off-site authority.
The rhythm
Two published pieces a month to start, built from partner interviews so nobody has to write from blank. Points of View becomes Insights and gets structure. Monthly review against the numbers below.
The numbers we watch
Mobile score to 90. Load to 2.5s. Fractional CISO query: page one within 90 days of publishing. Added September 28Virtual CIO and fractional CTO, which draw several times the search interest of fractional CIO. Referring domains passing authority up from 41. Inbound conversations from the three doors, counted.
What could slow it
Decisions queuing behind a weekly call. Content waiting on a perfect draft rather than a good interview. Both are solved by one named day-to-day contact and a two-week publishing cadence.
10 · How we work together

Define, Design, Develop, Deploy. In the room or on the board.

The same four stages on every build. Below them, what a working session with us actually looks like: the boards from a recent in-person session with another client, and the live Miro board the Fractional 360 team has been working in since August.

Define: agree the sequence and start moving

The audit exists and the findings are verified, so week one is not discovery. It is closing the five decisions, naming owners, and shipping the quick wins so the project has visible motion from day one.

  • Close the five decisions. Most are Ken's and none need a meeting.
  • Name one day-to-day contact on each side.
  • Ship the quick wins the same week.
  • Stand up GA4 and Search Console alongside the Webflow stats.
  • Write down what a win looks like in ninety days, in numbers.
You get
A one-page scope with owners and dates, and two fixes already live.
We need
Five short answers and one name. Slack is fine.
Low effortNo design yet

Design: your house, sharper doors

No rebrand, no new system. Your palette, your type, your Webflow. The design work is about who self-selects in five seconds and how Fractional 360 looks when it lands.

  • Home page framing pass with the three doors.
  • Fractional 360 hub in StrataFusion's voice, mirroring IG's.
  • Insights architecture designed before the first post ships.
  • Mobile as the primary canvas.
  • Annotated before and after, reviewed on real pages in one working session.
You get
Wireframes and copy for the home page, the hub and the insights structure.
We need
One review pass from Ken, and Greg's read on the chairs.
Your paletteNo rebrand

Develop: speed first, because everything compounds on it

Build order follows the audit. Performance comes first because the mobile score gates AI Overview eligibility no matter how good the content is.

  • Lazy-load the 88 eager images. Clear redirect chains, unused JS and CSS.
  • Service, ProfessionalService and Person schema.
  • Meta descriptions, canonicals, share images across the site.
  • Build the Fractional 360 hub, cross-linked both ways with innovativegroup.io.
  • Internal links between practice pages.
You get
A site under 2.5 seconds on a phone, legible to AI engines, with the partnership offer live.
We need
Webflow access for the build team, and review on anything carrying your brand.
IG buildsYou review

Deploy: publish on a rhythm, measure honestly

Deploy is not a launch day. It is when the engine starts and the numbers start telling us whether the plan was right.

  • The fractional CISO guide, aimed at the open query.
  • An IT transformation cluster for private equity.
  • The carve-out guide enriched and given siblings.
  • Off-site authority: Clutch, G2, industry directories.
  • Monthly reporting against the ninety-day numbers.
You get
A publishing rhythm that compounds and a monthly read on whether it is working.
We need
Partner expertise for the content. The half that cannot be outsourced.
CompoundingMeasured monthly
What a session with us looks like, in the room

From a working session we ran this month with a design studio marking its fortieth year. Modules on the wall, values written live and voted with dots, the tensions named rather than smoothed over. We will do the same with you, in person or on a board.

Session board: Module 1, values written live and voted
Module 1Values written live, then voted with checkmarks. The winner sits in the top corner.
Session board: who we serve
Module 2Who we serve. Sectors on one color, buyer types on another, today and future for each.
Session board: what gets in the way
Module 2What gets in the way. The thickest board of the afternoon, and the most useful.
And on the board, with the Fractional 360 team
Fractional 360 Miro board: the eight chairs, sticky legend, ground rules and parking lot

The Fractional 360 working board, as it stands. Eight chairs, a color legend so every voice is traceable, ground rules the team wrote together, and a parking lot so nothing gets lost. Two sessions ran on this board in August. Greg and Ken have both been in it.

Fractional 360 Miro board: Session 1 takeaways into Session 2

Session 1 into Session 2. The room split principles into two tracks, how we operate and why us, and carried candidates forward for a vote. This is what the output of a working session looks like when the whole team owns the board.

11 · What the website carries

The site is the foundation. These are what stand on it.

Every one of these is already in motion somewhere in the partnership. None of them work properly until the offer has a public home, which is why the site comes first.

Horizon 1

Two sites, one story

Fractional 360 lands on both stratafusion.com and innovativegroup.io, in each firm's voice, cross-linked. That reciprocal link is where partnership authority comes from.

Horizon 1

Henry's chair takes an open category

Fractional CISO carries a $59.50 cost-per-click and low competition. One structured guide, one author who actually holds the seat.

Horizon 2

Private equity as the first framework

Carve-outs, diligence, team build, TSA management: the one place a client wants the whole bench. Greg has a warm path into a major PE operating team.

Horizon 2

Accelerators and Factory Berlin

Founders who need senior judgment before they can hire it. The offer page is what we point them at.

This week

The demand in the job boards

Four live fractional CTO and advisor roles surfaced on Tuesday, and a Gartner CIO Advisory posting the same hour. Roles being posted right now that Fractional 360 could fill as engagements. Chris is opening a thread with Greg, Steve and David to work it deliberately.

In motion

The operating model underneath

Norm deSilva leads it with Greg, Ken and Chris. The website does not wait on it, and the conversations the website generates will need it. Two tracks, in parallel, on purpose.

"It's unlikely a prospect will say, 'I'd like a Fractional 360, please'. They're more likely to say, 'what I need right now is a CMO (or CFO, CISO, etc.)'. Our job is to make sure they know we have a fully staffed fractional C-Suite waiting in the wings to assist as and when needed."

Greg Higham Greg Higham, September 8
12 · For the room

Three questions only you can answer.

We bring the build and the market read. The answers to these come from twenty-five years we were not there for. Type straight into the boxes tomorrow, or bring them written.

Which engagement would you put on the home page?

This becomes the first door, and probably the first case study.

What is the sentence a PE operating partner should read first?

It replaces the stock photo, and it is the line the AI engines will quote.

Which partner should the market hear from first?

That is the first interview and the first published piece.
And five decisions that make everything else move
✓
The sequenceFoundation, then the hub, then the engine. Or a different order if one is wrong for the firm.
Ken
✓
Where StrataFusion content livesAn insights section on stratafusion.com, cross-linked with innovativegroup.io. The alternative builds someone else's asset.
Ken
✓
Social home and its ownerOne named person for the StrataFusion LinkedIn page. IG amplifies.
Ken + Maureen
✓
MeasurementGA4 and Search Console alongside Webflow, so the engine can be measured properly.
Ken
✓
Day-to-day contactOne person to work directly with the IG build team. This is the one that most affects how fast this feels.
Lars or Joseph
0 of 5 closed. Tracking is local to this page. The real record lives in the meeting log.

We bring the build. You bring twenty-five years.

Innovative Group is doing this as part of the partnership because we believe the same thing you do: the operators behind McAfee, Symantec and Everfox should not need a stock photo to introduce themselves. Tomorrow is sixty minutes to agree the sequence, name the contacts, and ship the first two fixes before the call ends.

0:00 to 0:12
What great looks like, and what you have already earned.
0:12 to 0:28
The glimpse: three doors, the hub, marketing on a page.
0:28 to 0:48
Three questions and five decisions, worked live.
0:48 to 1:00
Week one, named. Contacts, quick wins, the first interview.