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Innovative Group × Santa Clara UniversityBronco Ventures
Partnership brief · August 2026

More successful founders. Better returns for your investors.

We are Santa Clara alumni who have had exits, built a Silicon Valley operating company, and now invest in and power startups alongside Factory Berlin, Blitzscaling Ventures, and Llama Lounge. We want to bring that engine to Bronco Ventures: market and scale your portfolio, open a network nobody else can open, and put money back into your fund.

One belief runs through all of it: we only win when you win.

200+Companies
25+Countries
2M+Leads
400+Campaigns
100M+B2B network

How we help, in four lines

01 · Technology

Validate and build the product

Research before the build, customer feedback at MVP, then the architecture and AI.

02 · Positioning

Find the message that sells

Tested against real buyers, so the go-to-market is built on evidence.

03 · Demand

Bring the customers

Through our partners we generate thousands of qualified leads a month.

04 · Network

Open the doors we have

Tailwinds, our fundraising platform, plus Factory Berlin, Blitzscaling Ventures, and Llama Lounge.

01 · Why this matters

Startups die of marketing far more than technology.

Founders build the product first and hire marketing last. The data says that order is backwards.

56%
of failed startups died of marketing problems
6%
died of technology problems. Marketing kills roughly nine times more often.
43%
cited poor product-market fit, the largest root cause behind running out of money

CB Insights puts it plainly: running out of capital "is almost always the final cause of death, not the root problem." The telling causes are poor product-market fit at 43%, bad timing at 29%, and unsustainable unit economics at 19%. Those are demand problems. Startup Genome found that prematurely scaling startups write 3.4x more code in the discovery phase, and that founders overestimate the value of their intellectual property before product-market fit by 255%.

The programs that serve these founders know it, and three of the best have said so publicly.

MIT delta v · 10-year study
"Areas to be improved with regard to the content: financial literacy and fundraising, marketing, human resources, product development."
MIT's own longitudinal study of its flagship accelerator. Read the study
Harvard i-lab · expert directory
5 of 100 experts are tagged marketing, brand, or growth. Six times fewer than climate. Half as many as legal.
Counted from the live directory, August 2026. All five are solo consultants, in term only. See the directory
Y Combinator
No growth team. No agency partner. Everything YC gives founders on marketing is a discount code or a course.
YC's real advantage is distribution: first 40 to 50 customers come from inside their network. What happens at YC
The order we would run instead Validate the market before the build. Get customer feedback at MVP. Bring marketing in while the product is still forming, so positioning and demand are designed alongside the roadmap.

02 · The field

Good firms exist. None of them do this.

We are not the only capable marketing team in the market, and we will not pretend otherwise. But the serious ones price out of reach and refuse this stage in writing, and none of them build the technology or put capital back into your fund.

WhoEntry priceTheir own stated gateBuilds techInvests back
Demand Curve$4,500/mo plus ad spend"Sweet spot is Series A through C, or seven figures in revenue"NoNo
Powered by Search$6,000 to $21,600/mo"Pre-revenue or pre-PMF? Unfortunately, no."NoNo
Refine Labs$14,000/mo, 6-month min"Series B and beyond"NoNo
Innovative GroupCohort-priced. Program-paid, founder-paid, or equity.Pre-seed through Series A is our target, not our exceptionYesYes

Our clients, our results

B2B SaaS · Digital dentistry

SprintRay

$1M annual revenue opportunity surfaced across the marketing operations stack. 94 events landed and $81,760 a month in abandoned-cart pipeline surfaced on a 12-month operating-partner engagement.

Read the case study
AI platform · Fractional CMO

All Voice AI

Positioning sharpened to "All Voice. All Calls." Patent-pending Voice AI Ads framed against a $320B TAM narrative, and an investor-ready story shipped before the next raise.

Read the case study
Paid media

Google AI

+120% click-through rate over the prior agency, and 11x return on ad spend delivered for SprintRay as multi-year agency of record.

Paid media and creative
Demand gen · Product

RingCentral and echo

+250% MQL to SQL conversion for RingCentral. Our own product echo reached 70,000 users in 90 days at $1 customer acquisition cost.

Pipeline and product

03 · Our investment back into Bronco Ventures

A share of what we earn goes into your fund.

This is the reason this reads as a partnership rather than a vendor pitch. We are alumni. We have had exits. We have the network. We want Bronco Ventures to be recognized for producing founders who win, and we are willing to put capital behind that conviction, not just services.

We work
Marketing and scale for the Bronco Ventures portfolio
We invest
A share of what we earn returns as LP capital and sponsorship
You compound
Successful companies, better exits, a stronger Bronco Ventures name
At Bronco Ventures the loop closes on itself The Bronco Ventures Fund returns 20% of its carry to the university, and the SCU endowment is already an LP. So capital we earn from cohort work can come back into the fund, and a fifth of the carry on it lands back at Santa Clara. We invest because we have conviction in what Bronco Ventures is building, and because the more successful your startups are, the more successful we are.

Percentages, timing, and vehicle would be scoped and papered rather than assumed here.

04 · What we bring

Four pillars, in the order they should happen.

Technology first, because validating the market before the build is what prevents the 43% failure. Then the message, then the customers, then the network around all of it.

Pillar 01

Technology, product, and AI

  • Market research to validate the idea before the build
  • Customer feedback loops at MVP stage
  • Product and platform architecture, AI agents, automation
  • Data, CRM, and attribution from day one
  • Security posture for enterprise buyers and Series A diligence
20+ agents in production, 3 patents pending
Pillar 02

Positioning, tested

  • 1 positioning workshop per company
  • 1 message architecture doc, 6 to 8 pages
  • 3 to 5 value props scored against live buyer response
  • 1 ICP and buying-committee map, 5 to 8 named roles
4 deliverables per company
Pillar 03

The demand engine

  • Lead generation is the number one challenge founders name
  • Our partner network reaches tech publications worldwide
  • A primary channel and a test channel, live fast
  • Every lead qualified same-day by echo, our conversational AI
  • Leads land in the founder's own CRM
Well below what a founder could buy alone
Pillar 04

The partner network

  • HR and people operations
  • Legal entities and company formation
  • Intellectual property strategy
  • Fractional CMO from $2,500/mo, and a full fractional C-suite available
  • Access to the founder and investor communities below
The whole company, not one function

05 · The network we would open

This is proprietary to IG. You cannot buy it anywhere else.

Your founders do not simply join a community. They join our marketing flywheel, across thousands of founders, investors, and Fortune 500 operators on two continents. The moment a Bronco Ventures company is inside it, that company is more valuable, and so is the fund holding it. No other marketing partner can put this on the table.

4,500+Founders and creatives across the Factory Berlin community
121Named VC firms at a single Llama Lounge, including Accel and Bessemer
25Sold-out Llama Lounge events at Google, AWS, Stanford, and SAP
40+Blitzscaling portfolio companies, with Reid Hoffman as an LP
In build · We are a founding partner

Tailwinds, and the Vantage scoring layer

Proof of concept complete

Tailwinds is a two-sided fundraising platform we are building with Stefan Krause, CEO of Factory Berlin, Andy Mark, and a small founding team. It is backed by one of the most successful billionaire families in the world. AngelList owns syndicates, Carta owns cap tables, PitchBook charges upward of $30,000 a year for deal intelligence. None of them have claimed the activity of fundraising itself, and that is the space Tailwinds is built for. Accelerator partners are a core distribution channel in the plan, which is why we want Bronco Ventures companies in early.

What your founders get
  • A structured profile in front of active investors
  • Vantage scoring on the quality and status of their raise
  • Visibility into which investors are active, responsive, and credible
  • A raise that is not cold outreach and spreadsheets
What Bronco Ventures gets
  • Deal sourcing and screening without the manual work
  • Hot Deals, surfacing startups drawing real investor attention
  • AI-generated diligence assessment on any startup
  • A free investor baseline, where PitchBook charges $30K+
Why this matters more than anything else hereEvery other partner you talk to serves your founders. Tailwinds serves your founders and your investors, in one platform, which is the same two-sided outcome this whole partnership is aimed at. See Tailwinds
Europe

Factory Berlin

One of Europe's largest founder communities, at roughly 4,500 members and 150 startups before its 2024 restructure. We work directly with Stefan Krause, its CEO, formerly a board member at BMW and Deutsche Bank, and our Tailwinds co-founder.

factoryberlin.com
Silicon Valley

Blitzscaling Ventures

Born out of CS183C, the Stanford blitzscaling class taught by Reid Hoffman, Chris Yeh, John Lilly, and Allen Blue. Reid Hoffman is an LP and reviews every deal. Roughly 40 portfolio companies including Gusto and CrewAI, selected by a scorecard built to find the top 5% of startups.

blitzscalingvc.com
Silicon Valley

Llama Lounge

The AI pitch and investor series founded by Jeremiah Owyang in 2023. Twenty five events through May 2026, ten AI startups pitching at each. The March 2026 event at Google DeepMind drew 121 named VC firms including Accel, Bessemer, and Google Ventures. The May event was hosted at Stanford and sold out.

luma.com/llamalounge
In progress

Stanford, Y Combinator, and Hawaii

Conversations are underway with the Stanford venture program, Y Combinator, and a Hawaii incubator on the same partnership model. We would rather tell you these are in progress than imply they are signed. Santa Clara would be the first university program in the model, which is deliberate given you are twenty minutes from our office.

Early partner, better terms
What this is worth to Bronco VenturesWe market and scale the Bronco Ventures portfolio into all of it at once. Your cohort stops being a local program and becomes a node in a global founder network, with a European community, a Silicon Valley investor room, an AI pitch stage, and a place on Tailwinds, through one partner. We would also host a Llama Lounge on your campus.

06 · The Cunningham Shoquist Center

Santa Clara just made a bet on applied AI. We can help you cash it.

The Cunningham Shoquist Center for Applied AI and Human Potential was founded on a landmark gift from Debora Shoquist, class of 1976, trustee and executive vice president of operations at NVIDIA. It is built as an interdisciplinary hub where faculty, students, and industry partners collaborate, with more than 100 faculty already working in AI across disciplines. We would like to be one of those industry partners.

What the Center is building

Research strength across seven areas

Healthcare and medical imaging, information access, infrastructure, intelligent robotics, computational creativity, and human-computer interaction. All of it framed through the Jesuit humanistic lens, with the Markkula Center's AI ethics work alongside it.

scu.edu/aicenter
What we would add

The commercial path out of the lab

Research becomes a company when someone builds the product, finds the buyer, and raises the round. That is precisely the three-part gap in section 01, and it is what our AI practice, Blitzscaling Ventures, and Llama Lounge exist to close.

From paper to company
The loop we could run with you An AI venture comes out of the Center or a Bronco Ventures cohort. Innovative Group builds and markets it, with 20+ agents already in production and three patents pending. It gets in front of capital through the Blitzscaling AI Fund, co-led by Jeremiah Owyang. Then it pitches at Llama Lounge, the AI series Owyang founded, which we would host on your campus. A Santa Clara AI startup could go from lab to build to stage to check through our partnership.

07 · The rollout

Three phases, starting with the smallest one.

Mapped onto the ways of getting involved that Bronco Ventures already publishes, so nothing new needs inventing and nothing gets sold into a cohort that did not ask for it.

Phase 01

Lead generation

Lead generation is the number one problem your founders have, and it is the fastest thing we can prove. We start there, alongside the free involvement roles you already offer, so you can judge the work before any larger commitment.

What we deliver
  • Demand engine for 3 to 5 startups you choose
  • Quality high-funnel leads at discount rates through our partners
  • Positioning session and message doc per company
  • Published scorecard: meetings created, qualified pipeline, cost per lead
Supporting Bronco Ventures
  • Judge at the Business Pitch Competition
  • Idea Lab mentor at the quarterly Saturday workshops
  • Sponsorships
Phase 02

Support the startups based on their needs

Once the lead generation engine has proved out, we can help the startups in other ways depending on their specific needs, with full support on marketing and technology builds. This is where your founders get the most value.

What we deliver
  • Technology and marketing support
  • Access to Tailwinds, Factory Berlin, Blitzscaling Ventures, and Llama Lounge
  • HR, legal entity, company formation, and IP partners
Supporting Bronco Ventures
  • Mentor for Prep School and the Accelerator
  • Guest speaker
  • A Llama Lounge hosted on campus
Phase 03 · The reason we are here

We put our money back into Bronco Ventures

This is the part we are most excited about, and it is what separates a partner from a vendor. Most firms do the work, take the money, and leave. We reinvest a percentage of what we earn straight back into the Bronco Ventures Fund as LP capital and sponsorship, and we take equity in the companies we back hardest. Real skin in the game on both sides, aimed at exits that put Bronco Ventures on the map. If we are right about your founders, we want to own part of being right.

What we commit
  • LP capital into the fund from cohort revenue
  • Ongoing sponsorship of Bronco Ventures programs
  • Equity or revenue share where a startup has more potential than budget
What it builds
  • Founders who exit, and investors who see returns
  • Bronco Ventures known worldwide
  • A partnership that lasts decades, not a contract that renews
The immediate ask Identify 3 to 5 Bronco Ventures startups we can generate leads for. We run it at our cost, and you judge the results in public at October Demo Day, in front of 500 people in the room and 200 more online. Nothing is sold to a founder, and everything in phases two and three waits until you have seen the work.

08 · The people

Who your founders would actually work with.

Senior operators who have scaled companies across twenty five countries, backed by a fractional executive bench with Fortune 500, IPO, and merger experience.

Partners
Chris Salazar
Chris Salazar
Co-Founder
Shawn Venkat
Shawn Venkat
Partner
Blanca Garcia
Blanca Garcia
Co-Founder
Steve Wymer
Steve Wymer
Executive Partner
David Garcia
David Garcia
Executive Partner
Growth Operators
Viraj Damani
Viraj Damani
Growth
Andy Seo
Andy Seo
Growth
Michael Sykora
Michael Sykora
Revenue & Operating
Ashlesha Khond
Ashlesha Khond
Growth
Mark Willson
Mark Willson
Growth Operator
Norm deSilva
Norm deSilva
Growth Operator
RJ Naugle
RJ Naugle
Operations & Systems
Advisory Council · fractional CIO, CISO, and CTO bench

Partners at StrataFusion, founded 2001, who have held technology leadership seats at Fortune 500 companies and taken companies through IPO and acquisition. This bench is available to cohort companies through the partnership.

Ken Crafford
Founder and Partner. 30+ years, interim COO and CIO.
Lars Rabbe
Interim CIO. 40+ years, large-scale systems, M&A, cloud.
Greg Higham
Partner, interim CIO. Private equity, public companies to startups.
Benjamin Dai
Interim CIO and CTO. AI, data, health tech across Fortune 100.
Henry Ivey
Cybersecurity and AI. Veteran CISO, 25+ years, Fortune 100.
Valerie Kwiatkowski
Interim CIO. 20+ years, global IT strategy.
Maureen Vavra
Business and IT strategy. Transformation and turnaround.
Joseph Frascati
Technology and cybersecurity. SaaS and IoT platforms.
Elinor MacKinnon
Interim CIO. Regulated businesses, healthcare and finance.
Ron Pollard
CIO and Chief Purchasing Officer. Global IT, procurement.
Michaele James
Interim CIO. Insurance, manufacturing, finance, retail.
Leopoldo Toro Bala
Partner. CIO, former Oracle executive, SaaS founder.

Make Bronco Ventures known for founders who win.

The ask is small: 3 to 5 startups we can generate leads for, before October Demo Day.

When you win, we win. Chris Salazar & the IG team