Four programs that show the pattern: brand and demand as one system, the whole buying committee reached across every channel, attribution built in from day one, and a team that operates rather than advises.
Seequent · the full named-account ABM program (won)
The closest analog to what Zip is building.
A buying-committee ABM program across verticals and regions: the strategy method, the funnel model, the measurement layer, the operating rhythm, and the pod, all in one engagement, and it won.
Results across the funnel. +250% MQL-to-SQL, 11x ROAS on paid, +120% CTR over the prior agency, 40K leads across RingCentral, Red Hat, Microsoft, and Equinix. Click to enlargeHow we build strategy. You, your world, journey map, maturity index. A repeatable method, not a one-off guess. Click to enlargeThe buying committee, mapped. Early, active, and high-intent tiers with the share of accounts at each. The same 1:1/1:few logic Zip needs. Click to enlargeWhere budget works hardest. A data-backed brand-vs-demand mix by company maturity, grounded in the IPA research. Click to enlargeA 30/60/90 kickoff. Exactly how the first quarter runs, from launch to refinement to scale. Click to enlargeCase study: 11x ROAS. 1,300 MQLs at $169 CPL, $2.4M influenced revenue, 22+ touchpoints tracked per conversion. Click to enlargeInsight-informed measurement. Creative, audience, channel, account, and conversion performance in one view, with optimization recommendations. Click to enlargeThe operating rhythm. Weekly actioning, progress updates, budget reviews, monthly reporting, and QBRs, so you always know what's working. Click to enlarge
Voltage Park · omni-channel ABM 1:1
One idea, every channel, aimed at the top named accounts.
A full 1:1 named-account program across the top 100 accounts, one overarching idea carried from awareness through conversion across OOH, LinkedIn, programmatic, podcast, and search.
The growth engine. Build brand, generate demand, turn demand into action, and cut CAC, in one connected system. Click to enlargeGoals first. Awareness, high-quality leads, and long-term growth, defined before a single asset is made. Click to enlargeCreative that stops the scroll. A distinctive brand idea carried across every surface, from OOH to social. Click to enlargeFunnel architecture. Awareness, engagement, and nurture built around a single idea across the whole funnel. Click to enlargeCoordinated sub-campaigns. Named plays at each stage, each running real multi-channel touches, so the program compounds. Click to enlargePaid media approach. Awareness to conversion across programmatic, LinkedIn, intent, and direct 1:1, targeting the full committee. Click to enlarge
SprintRay · "Close the Gap" (multi-touch ABX + sports)
Multi-touch that converts, with tracking baked in.
A brand-to-revenue campaign built off a consumer sports tie-in (LA Kings), the model that maps directly to Zip's team partnerships. Sequenced, multi-touch, and instrumented for attribution from the start.
The multi-touch engine. An eight-touch sequence (hero video, webinar, case study, workflow, ROI math, free trial, bundle, final call). This reaches a committee, not one inbox. Click to enlargeCreative that lands. A sports-led hook ("Accidents Happen") tying the consumer moment to the B2B buyer. Click to enlargeOffer and risk reversal. "Close the Gap" carried through every touch to a clear, low-friction next step. Click to enlargeOrchestrated, not ad-hoc. Email, landing pages, and paid coordinated on one timeline. Click to enlargeAttribution, from day one. A disciplined tracking convention so every touch is measurable and pipeline influence is provable, the exact gap you flagged. Click to enlargeOperational rigor. A day-of-launch runbook with owners and times. Infrastructure live and QA'd before spend. Click to enlargeMulti-channel creative. Programmatic display running against real premium placements. Click to enlarge
SprintRay 360 · lifecycle, retention & CLV
What happens after the meeting matters too.
The post-sale side: unified customer data, segmentation, and always-on lifecycle, so new merchants become repeat volume.
One customer view. Lifetime value, product, marketing, support, and financial signals in a single profile, the foundation for real attribution. Click to enlargeStickiness and CLV. Moving accounts up the value curve, not just acquiring them. Click to enlargeSegmentation that drives action. Recency, frequency, and monetary scoring to target, retain, and win back. Click to enlargeAlways-on personalization. Automated, triggered journeys that keep the right message in front of the right account. Click to enlarge
