Enter the passphrase Chris shared. One entry covers every page for this visit.
Trouble getting in? Email chris@innovativedesign.us and we will sort it out.
Zip is rebuilding B2B demand, and this is the moment that engine gets built around the accounts that matter most. Our job is to give your team far more reach than its headcount suggests, and results your leadership can see moving.
One place that runs the engagement. The meetings, the plan, the decisions and what we each own, kept current and in one place.
Start with the executive summary. The full summary holds every decision, owner and action. The day notes follow each session.
One page. What the pilot does, how it is measured, what leadership will see and when.
Read the memo → The referenceEvery decision, owner and open action from both days, organized by topic.
Open the summary → Tuesday 13 OctoberScope, the ten accounts, operating rules, scorecard and value case.
Open day one → Wednesday 14 OctoberMeasurement, account owners, content, sports, ways of working and the three-month frame.
Open day two →The kickoff deck we presented from is still here, with notes on how each session landed.
We watch impressions, opens and engagement because they help us steer. What we report on is what moved: opportunities advancing, committees engaging, deals progressing. Those are the numbers your leadership cares about, so those are the numbers we lead with.
Our outcome is tied to yours. When your team walks into the MBR with numbers that show real movement, that is the win we are measured on. Everything we build is designed for you to present as your own.
The running record of what we each owe, and the kickoff deck.
Everything shared, everything still open, and everything we have produced. Kept current so nothing gets asked for twice and nothing goes missing between sessions.
Open the register → 13 and 14 October · New YorkThe full two-day plan, the readiness checklist, the first 45 days mapped out, and what we walk away with on Wednesday.
See the plan →What we submitted to the enterprise ABM brief, kept here in all three formats.
Newest first.
An executive summary for leadership, a full summary of every decision and action, and notes for each day. Next: the first Friday update, then the velocity scorecard session on Monday. Executive summary → · Full summary →
The velocity score will be built from deal milestones and agreed in a working session on Monday. All ten accounts have a seller. Innovative Group drafts content and Zip reviews, with Target as the first account plan. Read the day two readout →
Target, Walmart, Costco, Nordstrom, Macy's, Kohl's, Nike, Chewy, Albertsons and H-E-B. Success will be read through buying committee expansion and a pipeline velocity score against a comparison group. Updated scoring, the KPI framework and a sample account plan follow this week. Read the day one readout →
Pardot access complete. Zmicer Kazak joining definitions and measurement, Emmy Andrews in person, Kyle McCarthy on Wednesday messaging. Building access arranged and Tuesday evening is a happy hour.
The 48 merchants are the first tranche of Tier 1 accounts, drawn from roughly 600 that fit the Ideal Merchant Profile. No account with existing pipeline is excluded from consideration.
Opportunity, people and interaction datasets assembled across the named accounts, with scores and stall reasons. We walk through it on Tuesday afternoon.
Zip's sales enablement onboarding document, covering the proposition, products, Payment Experience, buyer personas and the ICP. Added to the assets register.
All ten accounts confirmed as having active pipeline. TJX anchors at parent level. Grocery is a deliberate strategic choice tied to Zip's move toward cash flow flexibility. The ten are a starting point and we have been asked for our recommendation on adds and removes.
Definitions and measurement moved to Tuesday so Kathryn, Vaneet and the sellers are in the room for them. Account selection starts early with a session on 5 October. Salesforce read access raised with RevOps. Sports partnerships added to Wednesday. Launch timing set as a joint decision for the on site.
One place for the engagement: the meetings, the plan, the decisions and what we each own.
Rita Matuzic on strategy, Mark Willson on operations and attribution, Michael Sykora on analytics, Steve Wymer on narrative, David Garcia on conversion, Ashlesha Khond program managing.
Day one on stakeholders, objectives and accounts. Day two on definitions, measurement and the plan.
Six months from signature. Ten named accounts, ten matched comparison accounts, United States.
Questionnaire and the full policy pack completed and returned.
The program is built to move existing opportunities through buying committees and into meaningful meetings. Measurement is built around that.
Submitted in full.