Named-account ABX, built for how retail buying committees really decide.

44 people decide the deal. Your sellers reach 3.

That gap is the whole pitch. We built our response as something you scroll rather than something you skim: the coverage problem in one picture, the four principles we would run, one Target decision-maker’s week, and the Target teardown itself.

The full written response, the sports playbook, and the portfolio all sit one click inside it.

Best on a laptop. About six minutes at a scroll, longer if you open the detail panels.

Brand to revenue. Strategists and operators, not order-takers.

Innovative Group is an operating company built around one idea: creative and brand only matter if they move the number. Six specialty teams run under one P&L across growth, digital marketing and tech, AI solutions, products, enablement, and funding. We think like a brand team and we are measured like a demand team.

The people you met in the room are the people who run the work. No bait and switch to a junior team after signing.

You made a sharp, deliberate pivot. Let's prove it.

You moved from broad prospecting to a precise, named-account motion, and narrowed to two tactic groups. We think that's exactly right. Here's how we read the opportunity and where we'd add horsepower.

Grounded in a process, not a guess.

Every program we run is built the same repeatable way, so it scales cleanly from the pilot to the full account list.

The one thing we lock together first: what success means

The fastest way for a program like this to fail is to hit metrics the business never wanted. So before we spend a dollar, we define success with you and your RevOps team. Marketing-influenced pipeline gets you visible wins fast; marketing-generated pipeline is harder and closer to what a sales-minded leader ultimately wants. We will bring both, spell out the trade-off, and pick the right blend together, then hold ourselves to it in real time.

Why a focused 10-account pilot, not the whole list

Your sellers carry 75 to 100 accounts each on billion-dollar retailers and can reach only a few people per committee. A tight pilot lets us cover the full committee on the accounts that matter, prove the motion, and then scale the proven playbook rather than starting over.

Big firepower, scaled to your scope.

Think of us as an extension of Alyson's team, the humble, hands-on engine behind the scenes. The example below is a full pod we fielded for an enterprise ABM engagement, shown so you can see the range of roles we can bring: strategy, paid media and programmatic, ABM, content and creative, data, and a lead-scoring and CRM consultant to help define the funnel with your RevOps team.

For the Zip pilot, we scope the right subset to match the work and the budget, then add roles as the program proves out. We come prepared with this bench, and we flex, pivot, and bring in specialists where the work calls for it. You stay in front; we do the work that makes you look good.

Turn the Phillies, Flyers, Sixers, and Saints into pipeline.

This is the part we got most fired up about. It's a space we know cold, so we couldn't help ourselves and started building you a playbook.

Here is the industry truth most agencies won't tell you: sponsors rarely cash in. Across the market, brands spend only about 80 cents activating every dollar of sponsorship rights, and just 18% spend enough to make the sponsorship pay off. You've already bought the audience. The gap, and the opportunity, is turning it into merchant pipeline. That's the layer we run.

You just signed Rally House (June 2026): flexible payments for sports fans, in-store and online. That's the whole model in one deal, a sports-retail partner that is both a merchant proof point and a direct line to fans. Here is how we'd extend it across the teams.

We have run this exact model, SprintRay with the LA Kings, turning a consumer sports moment into real B2B pipeline. The full portfolio has the receipts.

See our sports playbook: From Fan Affinity to Funnel → We got excited and started building it

Real programs, real numbers.

Five things you won't find together at any other agency, and the results to back them.

See the full portfolio → Seequent (won), Voltage Park, Close the Gap, SprintRay 360

Attribution isn't a report you get. It's how we run every day.

You told us attribution is the number-one problem: leads that never became meetings, and a weekly spreadsheet that reached sellers two weeks too late. We flip that. Signal wires into Salesforce in real time, and we obsess over a defined set of KPIs across the whole funnel, daily, not at the quarterly review.

The KPIs we watch daily, across the funnel

The stack we run it on

We build your reporting in Adriel or AgencyAnalytics, whichever fits your setup, white-labeled into one live dashboard rather than a static deck. And we work natively in the tools your team already lives in, so we plug in instead of adding overhead.

What you actually get: the story, not just the dashboard

Numbers don't move decisions, stories do. Here is the kind of read we deliver, built on Next Best Action, our own product: not just what happened, but why, and what to do next.

And we weave in with what you already have: your internal channel managers, your RevOps team (Misha included), and the outside SDR program, so nobody double-spends and every touch is coordinated.